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Jay Prassel
  • Male
  • Barrington, IL - Corona del Mar, CA
  • United States
  • Premier Performance Group, LLC
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REQUIRED: Name of Your Dealership, Business or Organization:
Premier Performance Group, LLC
Barrington IL - Corona del Mar CA - Houston TX - Detroit MI
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Consultant, Fixed Operations Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
Acura, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lamborghini, Land Rover, Lincoln, Mazda, Mercedes Benz, Mercury, MINI, Mitsubishi, Nissan, Pontiac, Porsche, Saturn, Scion, Smart, Subaru, Suzuki, Toyota, Volkswagen, Volvo
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Net Profit Improvement, Used Vehicle Workshop, Internet Lead Management, CFO Specialist (Bank Approved), Expert Witness on Finance Compliance Defending Dealers, Maintaining Profitability in A Declining Market
"What will YOU contribute to the ADM Community?"
Beginning his career in 1975 selling cars at a large GM dealership, a strong work ethic quickly allowed Jay to advance into management. After 16 years he served in virtually every management position in the Dealership. Successfully completing the Chevrolet Management Academy, he was promoted to Vice President and General Manager in 1984.

His career as an expert Trainer started in 1994 after participating in Cadillac Motor Division’s Video Training tape, “Hit a Home Run With Leasing”. After its’ distribution, he founded Advantage Training Systems, Inc., became a Chevrolet Certified Trainer, and was also appointed an approved Trainer for the General Motors Cadillac Division Lease Program.

In 1997, Jay was recruited to be an in-Dealership Management Consultant by NCM Associates, Inc., the original 20 Group company. NCM (formerly Nichols, Campbell and Morrow) serves 2,500 dealers for 20-Group Meetings.

Jay’s primary area of expertise is in-Dealership Consulting implementing comprehensive Net Profit Improvement programs. He has experience consulting with over 250 Dealerships in the past 13 years. Jay also has worked as an expert witness defending automobile dealers and analyzing transactions.

His vast, hands-on retail experience is invaluable to Clients and provides an excellent base from which to consult on every area of Staff Development and Profit Improvement Programs.

Dealers contact Premier Performance Group for several reasons; some are making money but want to improve overall profitability, others are losing money and realize that they, and their management team, need a game plan.

Attorneys contact us to assist their clients who have found their dealership to be in trouble, whether needing an expert witness, or our exceptional restructuring services.

We bring over 70 years of consulting experience with training workshops and development programs that cover every area of the retail automotive industry. Results are tailor-made for you with our wide range of dealership services to serve your needs from profit improvement strategies to experienced assistance if you find you must close your doors.
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Reynolds Web Solutions, BZ Results, Liquid Motors, Dealerskins, TK Carsites
INTERNET LEAD Suppliers You are using now, or in the past
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona
Used Car Inventory Management Solutions You Have Used
Not Applicable

Jay Prassel's ADM Blog

“If I had more traffic, I could sell more cars”

Posted on January 20, 2012 at 5:21am 0 Comments

“If I had more traffic, I could sell more cars”

Sound familiar? I’ve heard this several times during my travels the last few weeks and it didn’t matter what part of the country or what franchises.

I was at a long-time Ford client last week, started working with them in September of 1997.  They are coming off of another great profit year, but January had started off a little slow.

I noticed the Sales staff was a little down and in conversations the main…


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