Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There is an abundance of information out there regarding automotive digital marketing. The challenge is in sifting though the high-quality content and the content that is geared strictly towards promoting a vendor's products.
The Automotive Digital Marketing Network is one of the best out there. Ralph has put together one of the strongest networks in the automotive sector, bringing vendors and dealers together to share ideas.
I post here, DrivingSales, DealerElite, and AutomotiveSEO.
It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.
I should go ahead and add an addendum to the…Continue
Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."
Pop quiz: Who says things like this?
Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.
The move was first noted by …Continue