Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Gina Reuscher has not received a gift from an ADM Member
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more technologically advanced, and we really don’t know much about them…Continue
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your voice and message is conveyed without ambiguity. Customers can…Continue
Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.
Then along came social media, which almost instantly transformed society from one which was largely based on local interactions,…Continue
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in…Continue