Automotive Digital Marketing

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Gabriel Greenberg
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  • Allentown, New Jersey
  • United States
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REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Sales Professional, Dealership Supplier, OEM Supplier, Media or Journalist
Your Business Phone Number (country code - number)
732 7425616
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is there life after the 30 second spot - Gabe Greenberg speaks

Gain word equity - learn from Gabe Greenberg
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Gabriel Greenberg's ADM Blog

Have we learned anything?

Posted on August 19, 2008 at 11:43am 0 Comments

Brands like Toyota, Jeep, Ford, Chevrolet have not emerged without the effort of some incredible brand marketers. These relevant and iconic brands spend millions of dollars in research, product, development, to marketing, PR and overt communications. Marketing will never be perfect but it can certainly be better, especially in this day of change in consumption habits.

When these iconic brands deliver great product, they have an extensive following of brand loyalists. It should be no… Continue

Word Equity

Posted on August 12, 2008 at 8:27am 0 Comments

In-text advertising is a powerful technique for helping your brand break through the in-market clutter, and it's not nearly as complicated as you might think.

The competitiveness in the automotive marketplace continues to grow, and considering the 61 new launches slated for 2007, this year will no doubt prove to be another year of marketers looking for the next silver bullet in their marketing mix.

With so many choices for the consumer, how does one stand out as a brand in… Continue

Digital Upfront

Posted on August 12, 2008 at 8:20am 0 Comments

As we plan for the 2009 digital upfront, I expect we will see a dramatic shift in the spending on traditional media versus digital media. We are just getting into the heat of planning.

There is a rapid shift in buying behavior as well as media consumption and advertisers will either recognize this change and adapt or find themselves on the wrong side of their own rapidly declining market share. A few predictions ;

Consumers will continue to spend more time during the… Continue

Comment Wall (1 comment)

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Join Automotive Digital Marketing

At 10:31pm on August 1, 2008, Ralph Paglia said…

It is great to see you here... I just got back home after a long week of Digital Marketing Consulting visits to dealerships, and training our consulting group in AZ, CA and CO... And, despite the fact that I should be doing something else, like getting ready for bed, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

Both myself, and the rest of the 1,200+ member ADM family are happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... I guarantee that you will get more out of ADM when people see you have uploaded a profile photo!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,200 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 1,200 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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