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Ed Barton
  • Pacific Palisades, CA
  • United States
  • fusionZONE
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Ed Barton's blog post was featured

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not accessible, FZA Digital, LLC, the digital…See More
Nov 23
Ed Barton's 2 blog posts were featured
Oct 24
Ed Barton posted a blog post

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to correct it and…See More
Oct 24
Ed Barton posted a blog post

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not accessible, FZA Digital, LLC, the digital…See More
Oct 22
Ed Barton posted a blog post

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in E-commerce, digital…See More
Sep 3

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REQUIRED: Name of Your Dealership, Business or Organization:
fusionZONE
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Dealership Solution Provider
Your Business Phone Number (country code - number)
(888) 576-1136
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Ed Barton's ADM Blog

Accessibility is Good Business!

Posted on October 24, 2019 at 6:47am 0 Comments

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

Continue

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

Posted on October 22, 2019 at 7:11am 0 Comments

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.

 

Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not…

Continue

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Posted on September 3, 2019 at 7:04am 0 Comments

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

Continue

A Simple Way to Capture Additional Service Revenue

Posted on July 11, 2019 at 7:00am 0 Comments

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service.

Go ahead. Take a look at a few dealership websites. Service tends to be the…

Continue

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