David Johnson's ADM Profile page

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

That says it all. Doesn’t it? In all actually I could stop there, let you absorb the above quote and be done with it. But I have more to say. Don’t I always? The fact of the matter is that loyalty, as far as consumers frequenting a certain business, has been on a downward trend for a…

I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…

There is a huge difference in doing social and being social. Doing…

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…

Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and services…