"Click fraudsters exploit the bottomless pit of human clickers in the developing world. This stuff is fairly easy to spot in retail automotive because it is geographically isolated from the dealership. Lucky for dealers! Click fraud enabling…"
"Hell, most of the industry can't even follow web best practices on desktop sites. Duplicate content pages, incoherent URL schemes, bloated load times, broken links, long 301 redirect chains, lack of domain canonicalization, search engine…"
"Ali, we agree. We went RWD with our auto platform more than a year ago. When you serve mobile really well you increase traffic to the dealership. The metrics shift around (e.g. less email leads and more foot traffic). Done…"
"Thanks Debbie. This is a nice recap of web best practices. Nothing here is especially new for those of us who attend the conferences regularly and closely follow Cutts, Sullivan, Forrester, etc. If you don’t have time as a dealer…"
"In my town of 70K people (Portland, Maine) with a metro of 250K we have the NSA. They lease ~369 sq feet of data center from my landlord in the same data center as the rest of us internet folks. Want to take a guess at what they're…"
"Efforts are already well underway to secure smart homes (from the fridge to door locks and smart lights). The smart connected automobile is just a cog in what will be an ever connected world – the Internet of Things (IoT). Today, Google…"
"We've come a long way since the 60's: http://www.youtube.com/watch?v=ZpwyBW_77zg.
I'm interested to see what Chrysler and Ford do. That RAM commercial last year was a real winner.
That Audi ad does nothing for me at…"
"Ben Silbermann is retooling in preparation for his advertising platform. They've got more than $500MM and 250 employees. We're going to see a bunch more exciting stuff. I'm a big fan of Pinterest, but, I've not gotten…"
"Manny, that's a good point. If dealers do SEO correctly they achieve a high ranking in the SERPs and might be able to spend less in paid. I don't have anything negative to say about LotLinx.
In general, I buy PPC and push…"
"@ Alexander Lau. My eyes are wide open. I see it. I do think that practices will change. And I see a day where there is more choice in the industry. I'm an optimistic guy. I'm going to be part of the…"
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Managing Director of an Internet business consulting group (founded in 2003) and Partner with CBC Advertising (founded in 1983) to bring best practice SEO, Reputation, SEM, Social, Database, E-mail Marketing and website platforms to the automotive industry.
What will YOU contribute to the ADM Community?
We've spent thousands of hours building and tuning our very own fully responsive (RWD) automotive platform called Overdrive Automotive Solutions. We're rolling our system out to select forward-thinking dealer groups.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
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