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Courtney Evans
  • Chicago, IL
  • United States
  • Affinitiv
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Latest ADM Activity - Click "More" at bottom!

Paul Schnell liked Courtney Evans's blog post Owner Retention Programs: The Good, the Bad and the Ugly
Feb 12
Courtney Evans's blog post was featured

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise? The results from ORPs are all over the board. Some dealerships effectively use ORPs to…See More
Feb 3
Courtney Evans posted a blog post

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise? The results from ORPs are all over the board. Some dealerships effectively use ORPs to…See More
Jan 31
Courtney Evans's blog post was featured

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy. This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently works is dealers sign up with…See More
Dec 31, 2019
Courtney Evans posted a blog post

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy. This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently works is dealers sign up with…See More
Dec 27, 2019
Courtney Evans's blog post was featured

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to increase customer loyalty and…See More
Nov 23, 2019
Courtney Evans posted a blog post

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to increase customer loyalty and…See More
Nov 8, 2019
Courtney Evans's blog post was featured

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be…See More
Oct 24, 2019
Courtney Evans posted a blog post

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be…See More
Sep 13, 2019

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
Your Business Phone Number (country code - number)
847.955.9740
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.affinitiv.com
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847.955.9740
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
great companies
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Courtney Evans's ADM Blog

Owner Retention Programs: The Good, the Bad and the Ugly

Posted on January 31, 2020 at 6:30am 0 Comments

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

Continue

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Posted on December 27, 2019 at 6:58am 0 Comments

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.

 

This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…

Continue

5 Essential ORP Communications

Posted on November 8, 2019 at 6:36am 0 Comments

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

Continue

Use Data to Improve the Customer Experience

Posted on September 13, 2019 at 7:30am 0 Comments

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

Continue

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