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Chris Miller
  • Danville, CA
  • United States
  • Recall Masters
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Recall Masters
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am a seasoned software designer and marketing professional. A longtime proponent of using technology to streamline marketing communications, I have over 15 years experience in advertising and software development. I have worked on campaigns and built automation platforms for some of the world’s largest brands including HSBC/Household Automotive, Washington Mutual, Residential Pacific Mortgage, ServiceMagic, Monumental Life Insurance, Mercedes Benz USA, BMW/Mini North America, Volvo North America, JP Morgan Chase, Wells Fargo, Moxy Solutions, and Costco Automotive Group.
"What will YOU contribute to the ADM Community?"
I previously worked as VP of Marketing and Product Management at MyCustomerData where I helped evolve its Savings Card program. I developed its groundbreaking Card Center website lead conversion utility available to over 1,000 automotive dealerships nationwide. I helped MyCustomerData achieve its Inc. 500|5000 ranking and win a 2011 award from the Direct Marketing Association (DMA) as one of the Top 5 Marketing Programs of the year against one thousand competing campaigns nationwide.

Having programmed software since age 10, I expanded his skillset with a degree in international business and a minor in social psychology from California Polytechnic State University in San Luis Obispo. I graduated in three years and was on the Orfalea College of Business Dean’s List in 2004. I sat on the University’s Business Council and served as a member of the SLO Chamber of Commerce’s Technology Advisory Committee (TAC). I also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club. And came back as a first-year alumni to compete and win first place in the University’s business plan competition sponsored by Ray Scherr, founder of Guitar Center.

I worked his way through high school and college as principal of Criterion Networks, an aimless custom software development shop that I built to manage over 30 clients including a major project for HSBC Automotive.

Outside of work, I actively support two major humanitarian organizations fighting global poverty:
Unicef ( to provide emergency aide and ongoing food, shelter, healthcare, and education services to children in struggling or disaster-torn countries
CARE ( providing care and education to women as their empowerment continues to be the #1 single greatest factor leading to increased quality of life for an entire population.

I also serve as a Mentor on Staff for the Leukemia & Lymphoma Society‘s Team-In-Training (TNT) with it’s San Francisco Bay Area Triathlon Team. In 2013, I competed in twelve races and six major (What do we do for fun?) swim/bike/run events as part of teams that raised nearly $600,000 toward blood cancer research and patient care (Go TEAM!). This year, I am also an advocacy volunteer for the Alzheimer’s Association as I help to gather grassroot support in numerous cities during their Walk to End Alzhemier‘s events.

Chris Miller's ADM Blog

The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers

Posted on April 1, 2019 at 7:28am 0 Comments

Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…


Takata Strikes Back with a Vengeance

Posted on March 21, 2019 at 7:00am 0 Comments

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet!

As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models…


When it Comes to Technicians, Dealerships May Need a Bigger Boat

Posted on March 7, 2019 at 7:30am 0 Comments

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…


Technicians are the Key to Dealerships’ Future

Posted on February 12, 2019 at 7:36am 0 Comments

Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.


The problem isn’t a lack of service business, but a shortage of qualified…


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