Automotive Digital Marketing

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Charlie Vogelheim
  • Male
  • Trabuco Canyon, CA
  • United States
  • ResponseLogix
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Charlie Vogelheim's ADM Friends

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Technology Professional, Dealership Solution Provider
Your Business Phone Number (country code - number)
(949) 709-0716
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
(949) 929-0716
Select All franchises/brands you are associated with
Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I bring over 25 years of automotive industry experience to ResponseLogix including roles as VP at J.D. Power and as executive editor at both Kelley Blue Book and IntelliChoice. I try to associate myself with thought leaders and trend setters. I am passionate about continually improving the relationship between dealers and consumers ultimately leading to a satisfying transaction.
In order to study trends, maintain contact with industry executives, and further product familiarity, I travel worldwide attending many Auto Industry conventions and conferences. I am often a featured speaker at automotive seminars, educational meetings and media interviews. I have been a regular correspondent on Motor Trend Radio’s weekly show, an Auto Industry commentator for televised business news, and contribute to numerous automotive publications and blogs.
"What will YOU contribute to the ADM Community?"
Throughout my career I am often asked whose side I am on…the dealers, the consumer, the OEM the banks…the answer is the transaction! Nobody benefits till there is a transaction so I’ve always worked on ways to facilitate a deal. As an internet pioneer I've always worked at providing accurate, timely and relevant information on the web.
As the Executive Editor at I was responsible for all aspects of the ongoing success and growth of the consumer facing website. IntelliChoice created and provides cost of ownership information and informs consumers which vehicles that are the best overall value. IntelliChoice is part of the Motor Trend Automotive Group.

At J.D. Power, I created the JD Power Internet Roundtable which continues to draw the auto industry internet executives and thought leaders.

During my 20 years at Kelley Blue Book, I served as a key member of its management team. I was instrumental in helping to change the Kelley identity from a regional trade publishing company to the Automotive Industry’s leading internet information provider.

I was an original contributor to the development and implementation of several other automotive web sites including the automotive sites at AOL, Microsoft, Yahoo, Google and e-Bay. Additionally I was chairman of the Automotive Internet Standards Committee regarding the development of all major automotive Internet sites.

I earned a bachelor’s degree in economics from Gonzaga University in Spokane, Washington. My education included one year abroad studying the formation of the Common Market/European Union.

Immediately following college, I pursued an interest in aviation. This included several years as a commercial pilot, flight instructor, ground school teacher, flight club manager, Alaskan floatplane bush-pilot and one year as an air traffic controller.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Comment Wall (5 comments)

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At 4:45pm on August 13, 2009, David Ruggles said…
Hey Charlie! I'm wondering if you know if Gary Dilts is easy to reach at JD Power. I'd like to interview him for an article I have in mind. I know you aren't at JDP these days but you might have some inside info.

Are you attending any of the Red Rock conferences this fall?

At 12:58am on January 18, 2008, Jody DeVere said…
Sorry I missed you in Detroit...what a busy show for me! I ran the entire 4 days....whew!

See you in San Francisco for NADA in February or if get to TO let's do lunch or ???!
At 8:51am on January 12, 2008, Ralph Paglia said…

With your membership, I think my little blog has now become a genuine blip on the radar screen of automotive industry consciousness. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 505-301-6369
At 6:55pm on January 11, 2008, David Harris said…

welcome to the community and Happy new Year.

David Harris
American Suzuki Motor Corp.
At 8:54pm on January 10, 2008, Jody DeVere said…
Hi Charlie,

Coming to Detroit for NAIAS? I will be there Saturday - Wednesday, give me a call to meet up.

Jody DeVere

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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