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Carl Maeda
  • Male
  • San Diego, CA
  • United States
  • Autofusion, Inc.
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  • Chris Cachor
  • Kim Essenmacher
  • Big Tom LaPointe
  • Ralph Paglia

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Latest ADM Activity - Click "More" at bottom!

Carl Maeda commented on David Metter's blog post How to Convert More Website Visitors Into Leads
"Great post! Stating your value proposition is huge!  Why are you different?  Why should I buy from you? Also, make incentives large and obvious...  its' part of your value proposition! Try to see things from the consumer's…"
Oct 15, 2015
Carl Maeda commented on J.D. Rucker's blog post Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong
"Love your post. That reminds me of a G+ post I saw late last year.  I was browsing one of our local San Diego client's G+ posts and they just happened to make a post about preparing your car for winter driving.  The post was complete…"
Jul 9, 2015
Carl Maeda commented on J.D. Rucker's blog post In the Middle, it's the Messaging that Makes Digital Success
"Great post!  You're absolutely right.  The keyword, the ad and the landing page MUST all work together.  There are so many PPC vendors out there that still send all their traffic to the homepage and it really irks me, even though…"
Jul 7, 2015
Carl Maeda commented on J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
"Thanks for the shout out Alex!"
Jul 6, 2015
Carl Maeda commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"I agree Alex, That's why A/B testing of everything, including landing pages, is very important.  This way, we let the data decide what works. "
Jul 6, 2015
Carl Maeda commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"Great article JD! You should also consider the actual ad itself.  The Ad is just as important as the keyword.  The ad could help filter out intents if multiple intents exist for a keyword and it could also help people decide which ad they…"
Jul 4, 2015
Carl Maeda commented on J.D. Rucker's blog post Calling Out the Vendor Who Said Links Don't Work for SEO...
"I can see your frustration.  It really chaps my hide too when competitors outright lie about what works and what doesn't. "
Jun 15, 2015
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"Exactly.  100% agree.  Even if it costs more to do this, I'd bet the conversion rate is much higher than sending traffic to an existing page on the site."
May 28, 2015
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"I completely agree!  Specialized landing pages convert better than even sending traffic to the SRP or VDP.  The key is to have consistent messaging.  Someone clicking on your ad, email or whatever must be sold on the messaging. …"
May 28, 2015
Carl Maeda commented on Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
"This is exactly the same thing we advocate for PPC. Why pay to bring someone to your site if you're not going to invest the time and energy to increase the chances of turning the user into a lead? I also have one more thing to add…"
Apr 17, 2015
Carl Maeda liked J.D. Rucker's blog post Why Search and Social are so Closely Tied Together (and why they're not)
Apr 13, 2015
Carl Maeda commented on J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
"Great post!  Especially #3.  The proof is in the pudding.  You should also look at organic leads too.  Unless your goal is exposure, driving a ton of organic traffic is worthless if your organic leads (form leads, phone calls,…"
Apr 3, 2015
Carl Maeda replied to J.D. Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"We're seeing the same thing here so I'm curious as well. Out of the dealers I have spoken to or emailed personally, almost all are seeing a decrease in organic traffic and they are looking for something better. One dealer in…"
Feb 12, 2015
Carl Maeda commented on Timothy Martell's blog post How Content Generates Sales Through Search
"Great post.  I love the creativity in the oil change example."
Jan 9, 2015
Carl Maeda commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Great post and right on!  This is exactly what we preach as well for SEM.  A page that is tailored to: 1. Convey the same message as the ad they clicked on 2. That reinforces the ad's message 3. and has good calls to action that takes…"
Dec 22, 2014
Carl Maeda commented on Timothy Martell's blog post 3 SEO Strategy Twists Dealerships Need to Account For in 2015
"Hello Tim, It sounds like we both have different definitions of SEO.  I define SEO as anything that will help increase your organic rankings in the search engines and in other places like Yelp.  Under my definition, Content Marketing would…"
Dec 4, 2014

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Carl Maeda's ADM Blog

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Posted on October 17, 2014 at 5:47pm 5 Comments

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.

This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about…


Google Adword's New Policy on Management Fees

Posted on October 15, 2014 at 10:50am 0 Comments

Our Paid Search team just forwarded this article to me this morning:

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.



Wasting Money on Pay-Per-Click (PPC)

Posted on September 18, 2014 at 5:41pm 0 Comments

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…


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At 11:27am on August 22, 2012,
Kim Essenmacher

Welcome Carl. I am glad that you decided to join the ADM community.


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