Automotive Digital Marketing

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Carl Maeda
  • Male
  • San Diego, CA
  • United States
  • Autofusion, Inc.
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Carl Maeda's ADM Friends

  • Chris Cachor
  • Kim Essenmacher
  • Big Tom LaPointe
  • Ralph Paglia

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Autofusion, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Technology Professional
REQUIRED: Your Business Phone Number
858-270-9444
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.autofusion.com
YOUR Email address for business contacts
carl@autofusion.com

Carl Maeda's ADM Blog

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Posted on October 17, 2014 at 5:47pm 5 Comments

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.

This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about…

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Google Adword's New Policy on Management Fees

Posted on October 15, 2014 at 10:50am 0 Comments

Our Paid Search team just forwarded this article to me this morning:

https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.

The…

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Wasting Money on Pay-Per-Click (PPC)

Posted on September 18, 2014 at 5:41pm 0 Comments

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

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At 11:27am on August 22, 2012,
Subscriber
Kim Essenmacher
said…

Welcome Carl. I am glad that you decided to join the ADM community.

 
 
 

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