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Bruce Gibson
  • Spark Internet Sales
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Spark Internet Sales
Shrewsbury, Ma
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Consultant, Technology Professional, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
Acura, Aston Martin, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Fisker, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Isuzu, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Lotus, Maserati, Maybach, Mazda, Mercedes-Benz, Mercury, MINI, Mitsubishi, Nissan, Pontiac, Porsche, Rolls-Royce, Saab, Saturn, Scion, Smart, Subaru, Suzuki, Tesla, Toyota, Volkswagen, Volvo
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Spark Internet Sales is a company that was born in response to the transitioning Auto Industry. Our years of successful experience working in Internet Sales on the inside of dealerships have given us a specific expertise that enables us to provide incredible value to our customers.

While most vendors didn't start by working inside the dealership, we understand your unique goals and challenges precisely.

Our mission is to help you maximize your internet operation in whatever way works best for you. Since all dealerships handle Internet Sales differently, we have an array of solutions to increase volume, gross, and customer satisfaction.

Please visit our Services section to learn more about how we can help you maximize your Automotive Internet Operations.
"What will YOU contribute to the ADM Community?"
After spending years working in and running Internet Departments in several dealerships, I noticed that dealers struggle with the internet- with determining the right way to structure the department, with how and where to spend their money, and with how to create the right checks and balances to ensure they're getting their money's worth. As I moved up the ladder, eventually running the BDC for the second largest Honda dealer in New England, I realized that I was hired and paid solely for my knowledge. After a few hours each day of doing strategic work and training, I became an overpaid BDC representative. Frankly, I knew there had to be a better way. Spark Internet Sales is that better way. We provide that crucial knowledge of Internet Sales. We understand the psychology of the internet and have the experience to determine the most effective, efficient setup for your dealership. We fill the need for knowledge without the expense of another full-time employee.

Please contact us to discuss your dealership's specific needs and how Spark Internet Sales can add to your internet arsenal today!
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Reynolds Web Solutions, BZ Results, The Cobalt Group,, Dealerskins
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA,, AutoNetUSA,, NewLeadsPlus,,
ADP, Reynolds ERA
Used Car Inventory Management Solutions You Have Used

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Bruce Gibson's ADM Blog

Why Internet and Showroom Customers are Different- And How to Treat Them Differently

Posted on December 4, 2009 at 10:57am 1 Comment

Internet customers are similar to showroom customers in that they are looking for information at all times in the buying process. We all know how to sell cars using a consultative approach, so in this way any experienced lot salesperson with writing abilities should have no problem dealing with internet customers.

However, too often dealers believe the equation stops there. Unfortunately there are several key differences all dealers must consider when developing an internet sales… Continue

Comment Wall (2 comments)

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At 9:06pm on September 21, 2009, Ralph Paglia said…
Bruce - Thank you for the comment, and welcome to our little 2,700+ member community of car people! Based on Mike Cronin's comment, I am eager to see you share some of your strategies and tactics with the ADM Community. We are glad to have you join our community...

At 8:52pm on September 21, 2009,
Mike Cronin
Welcome aboard Bruce...I'm glad to see you've joined...your inner knowledge of the BDC and Internet Departments will be refreshing!

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