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Borrell Associates
  • United States
  • Borrelll Associates
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Borrelll Associates
Williamsburg, Va
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
We provide insights into how dealers are spending their marketing dollars, particularly how they are "adjusting the dials" to invest in online, mobile and social media.
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We are passionate about helping buyers and sellers of advertising optimize the media channels to drive better consumer sales.
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Borrell Associates's ADM Blog

Auto Advertising: Broadcast, Print Still in the Mix

Posted on November 18, 2014 at 9:31am 1 Comment

While headlines for our annual Automotive Advertising Outlook focus on car dealers’ continued infatuation with digital media, perhaps the most profound statement appears at the end of the report, in the Conclusions:

“Let’s set something straight. Automotive advertising hasn’t completely disappeared from newspapers and radio, and it’s still a healthy part of TV and direct mail. In fact, we could have begun this report as follows: ‘Despite the ballyhoo of all things digital, auto…


"The Power of Yellow. Half of the population reads the #yellowpages. How do directories play into your ad budget?  <iframe src="" width="…

Posted on March 24, 2014 at 8:26am 0 Comments

"The Power of Yellow. Half of the population reads the #yellowpages. How do directories play into your ad budget? 

<iframe src="" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong>…


Amortizing Ideas

Posted on November 22, 2013 at 8:34am 0 Comments

“A working draft of a House Ways and Means Committee tax reform bill would limit advertisers to deducting 50% of ad expenses per year while amortizing the rest over 10 years.”    Adweek.

Our nation arguably has the best communication system in the world. Best of all, much of it is free. These days, you can read the news (and see the video)…


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At 12:28pm on November 5, 2013,
Dennis Yu

Love you guys!

At 12:22pm on November 5, 2013,
Dennis Yu



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