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Brett Sutherlin
  • Pacific Palisades, CA
  • United States
  • FusionZone Automotive
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Brett Sutherlin's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Brett Sutherlin posted a video
Thursday
Brett Sutherlin's video was featured
Mar 27
Brett Sutherlin posted a video
Mar 25
Brett Sutherlin posted a blog post

Are You Missing Out on a Large Population of Customers?

Se Habla español?Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its features and, ultimately, a…See More
Mar 12
Brett Sutherlin posted a video
Mar 5
Brett Sutherlin posted a video
Feb 26
Steven Kirstein commented on Brett Sutherlin's blog post To Price or Not to Price: That is the Question!
"Are there any actual studies that have been done on this important topic that would support one "theory" over another with actual data?  There are a lot of variables in the assumptions each "theory" provides - one would…"
Feb 11
Ralph Paglia commented on Brett Sutherlin's blog post To Price or Not to Price: That is the Question!
"Your first theory will result in more total sales, and opportunities... Your second theory will generate less sales totals, but result in a higher closing ratio on leads received from the affected websites."
Feb 8
Brett Sutherlin's blog post was featured

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? The industry is pretty divided on this topic, with consultants, trainers and others on both sides of the fence. On one side are…See More
Feb 8
Brett Sutherlin posted a blog post

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? The industry is pretty divided on this topic, with consultants, trainers and others on both sides of the fence. On one side are…See More
Feb 7
Brett Sutherlin's 4 blog posts were featured
Jan 25
Brett Sutherlin posted a blog post

What Data Really Matters to Dealers?

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?” Well, let’s keep it simple! Over the years I have found it boils down to two key things. Here is what you…See More
Jan 16
Brett Sutherlin posted a blog post

FusionZONE Automotive Launches FastRing and FastPrice

 Next generation tools enable dealers to contact customersin under 6 seconds, converting leads into sales PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced the launch of two lead generation tools,…See More
Jan 7
sara callahan liked Brett Sutherlin's blog post Scripts Are for Actors, not your Websites
Dec 27, 2018
Brett Sutherlin posted a blog post

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a “blockbuster,” there…See More
Dec 27, 2018
Brett Sutherlin's 3 blog posts were featured
Dec 22, 2018

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
FusionZone Automotive
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
Your Business Phone Number ie: 555-345-1234
(888) 576-1136
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http://www.fzautomotive.com
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bsutherlin@fzautomotive.com
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(888) 576-1136
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Brett Sutherlin's Videos

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Brett Sutherlin's ADM Blog

Are You Missing Out on a Large Population of Customers?

Posted on March 12, 2019 at 7:33am 0 Comments

Se Habla español?

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…

Continue

To Price or Not to Price: That is the Question!

Posted on February 7, 2019 at 6:00am 2 Comments

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?

 

The industry is pretty divided on this…

Continue

What Data Really Matters to Dealers?

Posted on January 16, 2019 at 7:15am 0 Comments

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”

 

Well, let’s keep it simple! Over the years I have found it boils down to two…

Continue

FusionZONE Automotive Launches FastRing and FastPrice

Posted on January 7, 2019 at 8:01am 0 Comments

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

 

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

Continue

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At 3:29am on October 11, 2018, Alexandria Guerrero said…

I am Alexandria, a United States military personnel.I have something very vital to disclose to you Could you please get back to me on (alexandriaguerr@gmail.com) for the full details.

 
 
 

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