"Folks, this is old news.
Women influence (read: decide) car buying choices way more than men do.
Take them seriously, don't talk down, and take your time. Women, more than men, don't want to be rushed, or pushed.
Patience, and a more…"
"The only way I know to get to what the client really wants and needs is to ask a lot of open-ended questions. Who's the car for? How will the car be used? What do you like best/worst about your current vehicle? How have your needs…"
Good stuff. I would only amplify point three, to wit:
Write it as a news story, not as a press release. Reason: There are lots of lazy newspaper folks out there who will, if you have written a servicable piece, slap their own…"
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