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Influencer
Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's ADM Friends

  • Jeff Mayernik
  • Bill Cosgrove
  • Alexander Lau
  • Connie Keane
  • Cherie Price
  • Sindi Markette
  • Mike Gorun
  • Yago De Artaza Paramo
  • thomas ieracitano
  • Ken Beam
  • Ronald G. (Ron) De Angelo
  • Richard Valenta
  • David Ruggles
  • Ralph Paglia

Anne Fleming's ADM Discussions

Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies

Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue

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Anne Fleming's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Anne Fleming's blog post was featured

Women’s Buying Trends & Best Practices to Put Women in the Driver’s Seat

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success.Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified…See More
Mar 9
Anne Fleming posted a blog post

Women’s Buying Trends & Best Practices to Put Women in the Driver’s Seat

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success.Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified…See More
Mar 9
Anne Fleming posted a blog post

Top 17 Items on Womens New Years Wish List

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.At The Dealership1. Buying a car in a relaxed, zero pressure environment. 2. Child care made available during the test drive and negotiation process. 3. A 3-day return program which instills a boost of buyer confidence. 4. Sales advisors with high…See More
Jan 18
Anne Fleming posted a blog post

How Your Dealership Can Capitalize on Emoji’s

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!Women & Reviews: A Closer Look Women-Drivers Certified Trusted Dealers have a 92% Satisfaction Rating which is…See More
Nov 9, 2016
Anne Fleming's blog post was featured

Do emotions play a part in the process?

Car Buying and Emotions, Part I Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service. Why Emotions Matter During the buying process, your…See More
Oct 27, 2016
Anne Fleming posted a blog post

Do emotions play a part in the process?

Car Buying and Emotions, Part I Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service. Why Emotions Matter During the buying process, your…See More
Oct 26, 2016
Anne Fleming's blog post was featured

Have you earned your bragging rights?

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?Brag Boards Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of your customer…See More
Oct 5, 2016
Anne Fleming posted a blog post

Have you earned your bragging rights?

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?Brag Boards Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of your customer…See More
Oct 5, 2016
Anne Fleming posted a blog post

Increase Sales to Women Buyers by $6 Million

Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…See More
Sep 21, 2016
Anne Fleming posted a blog post

Women Buyers… Show You How they Really Feel

Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores!We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.With the increased participation of dealers and reviewers alike, its paramount that we continue to deliver a website…See More
Aug 10, 2016
Anne Fleming posted a blog post

Use Attention and Intention to Increase Sales to Women

Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.But how successful is your dealership in converting women guests? How many guests actually buy? Are you aware how these buyers…See More
Jul 13, 2016
Anne Fleming posted a blog post

SUV Sales and Single Ladies | Are You Focused on this Untapped Market?

Are You Aware of the Untapped Market? Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.And among female car buyers, 40% aren’t married.“There are single, professional females out there that need vehicles, and you need to be attentive to them,” said James Mulcrone, Director of Research…See More
Jun 8, 2016
Anne Fleming's blog post was featured

8 Steps to Be the Destination Dealer for Women

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:1. Engage each one of your…See More
May 23, 2016
Anne Fleming commented on Anne Fleming's blog post 8 Steps to Be the Destination Dealer for Women
"Tom -- thank you for your note. You are spot on; there is alot of upside and room for dealership executives to engage their sales and service teams to track, measure and maximize relationships with female guests. It's still kind of funny that…"
May 21, 2016
Big Tom LaPointe commented on Anne Fleming's blog post 8 Steps to Be the Destination Dealer for Women
"This is a great piece. Unfortunately dealers seem to fall short on training their salespeople on the fundamentals of creating a quality experience for all shoppers. Even simple interview questions when dealing with a couple like who's driving…"
May 21, 2016
Anne Fleming posted a blog post

8 Steps to Be the Destination Dealer for Women

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:1. Engage each one of your…See More
May 18, 2016

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Women-Drivers.com
Location
Pittsburgh, PA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
412-327-2604
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.women-drivers.com
YOUR Email address for business contacts
info@women-drivers.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
412-327-2604
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We help dealers sell more cars to women with our innovative CERTIFIED brand reputation model, Women+Family Content Publisher, and Dealer Data services.
"What will YOU contribute to the ADM Community?"
What remains as an on-going opportunity is for dealers and women customers to have a more powerful dialog when 'browsing'. Women go to 1.9 dealerships before buying which leaves it like a 50-50 chance. Improving this dialogue and engagement is imperative to the growth of your business. T
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/womendrivers
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/WomenDrivers
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
Not Applicable

Anne Fleming's ADM Blog

Women’s Buying Trends & Best Practices to Put Women in the Driver’s Seat

Posted on March 9, 2017 at 2:00pm 0 Comments

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success.

Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…

Continue

BREAKING NEWS | 2017 US Women's Car Dealer Report

Posted on February 22, 2017 at 10:00am 0 Comments

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.

As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.

It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.

Dealers that are…

Continue

Top 17 Items on Womens New Years Wish List

Posted on January 18, 2017 at 9:59am 0 Comments

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.

At The Dealership

1. Buying a car in a relaxed, zero pressure environment.

2. Child care made available during the test drive and negotiation process.

3. A 3-day return…

Continue

How Your Dealership Can Capitalize on Emoji’s

Posted on November 9, 2016 at 7:42am 0 Comments

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!

Women & Reviews: A Closer Look…

Continue

Comment Wall (2 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 7:21pm on August 7, 2013, Cherie Price said…

But, of course.  THANK YOU

I was already intrigued by "Women Drivers" 

 

  Cherie

At 12:41pm on June 10, 2013,
Influencer
Jon Floyd
said…

welcome to ADM

 
 
 

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