Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies 0 Likes
Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue
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Posted on April 18, 2018 at 6:00am 0 Comments 1 Like
Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the…
ContinuePosted on April 4, 2018 at 6:58pm 0 Comments 0 Likes
Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake…
Posted on March 21, 2018 at 5:00am 0 Comments 1 Like
Posted on March 7, 2018 at 9:43am 0 Comments 0 Likes
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…
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But, of course. THANK YOU
I was already intrigued by "Women Drivers"
Cherie
welcome to ADM