Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue
Anne Fleming has not received a gift from an ADM Member
It’s Officially the Women Buyers Era...
OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.
How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships…Continue
We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…Continue
Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.
1. Buy A Car In…