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Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's ADM Friends

  • Jeff Mayernik
  • Bill Cosgrove
  • Alexander Lau
  • Connie Keane
  • Cherie Price
  • Sindi Markette
  • Mike Gorun
  • Yago De Artaza Paramo
  • thomas ieracitano
  • Ken Beam
  • Ronald G. (Ron) De Angelo
  • Richard Valenta
  • David Ruggles
  • Ralph Paglia

Anne Fleming's ADM Discussions

Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies

Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue

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Anne Fleming's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Anne Fleming posted a blog post

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime value, which Carl…See More
8 hours ago
Anne Fleming's blog post was featured

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.   Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be…See More
Feb 12
Anne Fleming posted a blog post

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.   Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be…See More
Feb 7
Anne Fleming's blog post was featured

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?What percentage of your business is generated by women?What percentage of your leads are generated by women?What percentage of your service drive business is…See More
Dec 7, 2017
Anne Fleming posted a blog post

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?What percentage of your business is generated by women?What percentage of your leads are generated by women?What percentage of your service drive business is…See More
Dec 6, 2017
Anne Fleming's blog post was featured

Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.  What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk…See More
Nov 12, 2017
Anne Fleming posted a blog post

Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.  What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk…See More
Nov 8, 2017
Vidushi Jain liked Anne Fleming's blog post How Can You Increase Your Sales to Women?
Oct 21, 2017
Anne Fleming posted a blog post

How Can You Increase Your Sales to Women?

One Size Fits All No Longer Applies According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you…See More
Oct 18, 2017
Anne Fleming posted a status
"Micheal, thank you for reading the article! It was titled Millennial Women not Millennial Moms, so i can't answer your question."
Oct 11, 2017
Michael commented on Anne Fleming's blog post Millennial Women and Your Market Share
"Great! digital editorial update on Millennial Moms with very insightful informative metrics... Can i assume these are Mom's that are home all day, 'working'?"
Oct 10, 2017
Anne Fleming's blog post was featured

Millennial Women and Your Market Share

Reshaping The Industry’s Economy The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the…See More
Oct 4, 2017
Anne Fleming posted a blog post

Millennial Women and Your Market Share

Reshaping The Industry’s Economy The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the…See More
Oct 4, 2017
Anne Fleming posted a blog post

The Science of Shopping vs Buying | What it Means to You

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…See More
Sep 13, 2017
Anne Fleming's blog post was featured

Top Service Drive Brands Rated by Women for 2017

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by women who…See More
Jun 22, 2017
Anne Fleming posted a blog post

Do You Know How Many Dealers Women Buyers Are Visiting?

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.Which begs a few questions:Are the industry experts talking to…See More
Jun 21, 2017

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Women-Drivers.com
Location
Pittsburgh, PA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
412-327-2604
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.women-drivers.com
YOUR Email address for business contacts
info@women-drivers.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
412-327-2604
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We help dealers sell more cars to women with our innovative CERTIFIED brand reputation model, Women+Family Content Publisher, and Dealer Data services.
"What will YOU contribute to the ADM Community?"
What remains as an on-going opportunity is for dealers and women customers to have a more powerful dialog when 'browsing'. Women go to 1.9 dealerships before buying which leaves it like a 50-50 chance. Improving this dialogue and engagement is imperative to the growth of your business. T
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/womendrivers
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/WomenDrivers
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
Not Applicable

Anne Fleming's ADM Blog

How to Tailor the Brand Experience for the Decision Maker

Posted on February 21, 2018 at 9:08am 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.

Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…

Continue

3 Ways to Welcome Women to Your Website in 2018

Posted on February 7, 2018 at 10:00am 0 Comments

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car.

Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

   

Currently, dealers’…

Continue

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

Posted on December 6, 2017 at 12:00pm 0 Comments

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is…
Continue

Be a Destination Dealer by 2020

Posted on November 8, 2017 at 3:00pm 0 Comments

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.

  

What processes can be…

Continue

Comment Wall (2 comments)

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

At 7:21pm on August 7, 2013, Cherie Price said…

But, of course.  THANK YOU

I was already intrigued by "Women Drivers" 

 

  Cherie

At 12:41pm on June 10, 2013, Jon Floyd said…

welcome to ADM

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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