Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's ADM Friends

  • Jeff Mayernik
  • Bill Cosgrove
  • Alexander Lau
  • Connie Keane
  • Cherie Price
  • Sindi Markette
  • Mike Gorun
  • Yago De Artaza Paramo
  • thomas ieracitano
  • Ken Beam
  • Ronald G. (Ron) De Angelo
  • Richard Valenta
  • David Ruggles
  • Ralph Paglia

Anne Fleming's ADM Discussions

Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Started this ADM discussion. Last reply by Alexander Lau Nov 13, 2013. 3 Replies

Women buy half of all cars and 65% of all visits to the service lane are from women. Dealers are saying the time is perfect -- they love being CERTIFIED so women walk in already trusting the…Continue

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Anne Fleming's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Anne Fleming's blog post was featured

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.           1. Know the difference between talking and communicating. There’s a big difference between talking to and…See More
Monday
0 Comments
Anne Fleming posted a blog post

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.           1. Know the difference between talking and communicating. There’s a big difference between talking to and…See More
Apr 18
0 Comments
Anne Fleming's blog post was featured

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data…See More
Apr 8
0 Comments
Anne Fleming posted a blog post

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data…See More
Apr 4
0 Comments
Anne Fleming's blog post was featured

Trust is the #1 Factor!

Your Trust Dashboard Part 2In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a…See More
Mar 22
0 Comments
Anne Fleming posted a blog post

Trust is the #1 Factor!

Your Trust Dashboard Part 2In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a…See More
Mar 21
0 Comments
Anne Fleming posted a blog post

What is Your Trust Dashboard?

Your Trust Dashboard Part 1Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact on your bottom line.How do you grow trust and convert this to more women customers?You…See More
Mar 7
0 Comments
Anne Fleming's blog post was featured

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer.She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their…See More
Feb 21
0 Comments
Anne Fleming posted a blog post

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer.She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their…See More
Feb 21
0 Comments
Anne Fleming's blog post was featured

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.   Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be…See More
Feb 12
0 Comments
Anne Fleming posted a blog post

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.   Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be…See More
Feb 7
0 Comments
Anne Fleming's blog post was featured

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?What percentage of your business is generated by women?What percentage of your leads are generated by women?What percentage of your service drive business is…See More
Dec 7, 2017
0 Comments
Anne Fleming posted a blog post

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?What percentage of your business is generated by women?What percentage of your leads are generated by women?What percentage of your service drive business is…See More
Dec 6, 2017
0 Comments
Anne Fleming's blog post was featured

Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.  What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk…See More
Nov 12, 2017
0 Comments
Anne Fleming posted a blog post

Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.  What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk…See More
Nov 8, 2017
0 Comments
Vidushi Jain liked Anne Fleming's blog post How Can You Increase Your Sales to Women?
Oct 21, 2017

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Women-Drivers.com
Location
Pittsburgh, PA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
412-327-2604
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.women-drivers.com
YOUR Email address for business contacts
info@women-drivers.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
412-327-2604
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We help dealers sell more cars to women with our innovative CERTIFIED brand reputation model, Women+Family Content Publisher, and Dealer Data services.
"What will YOU contribute to the ADM Community?"
What remains as an on-going opportunity is for dealers and women customers to have a more powerful dialog when 'browsing'. Women go to 1.9 dealerships before buying which leaves it like a 50-50 chance. Improving this dialogue and engagement is imperative to the growth of your business. T
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/womendrivers
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/WomenDrivers
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
Not Applicable

Anne Fleming's ADM Blog

6 Contact Strategies that Pay Dividends with Women

Posted on April 18, 2018 at 6:00am 0 Comments

Men and women communicate in different ways and have different expectations when buying a car.

Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

           

1. Know the…

Continue

Crack the Code for Selling to Women

Posted on April 4, 2018 at 6:58pm 0 Comments

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake…

Continue

Trust is the #1 Factor!

Posted on March 21, 2018 at 5:00am 0 Comments

Your Trust Dashboard Part 2

In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy…

Continue

What is Your Trust Dashboard?

Posted on March 7, 2018 at 9:43am 0 Comments

Your Trust Dashboard Part 1

Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…

Continue

Comment Wall (2 comments)

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

At 7:21pm on August 7, 2013, Cherie Price said…

But, of course.  THANK YOU

I was already intrigued by "Women Drivers" 

 

  Cherie

At 12:41pm on June 10, 2013, Jon Floyd said…

welcome to ADM

 
 
 

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