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I sent an email to Ralph about this and wanted to share with the group.
I am a Strategic Account Manager with TriAuto based out of Indianapolis, IN. We have several software powered mail programs - one in particular has been doing extremely well for our Toyota partners.
It is a multi-channel Equity Advantage program; (Direct mail, PURL, Social Amplification and Reporting software).
To be straightforward - the program isn't for everyone but thought if other Toyota dealers are having success with it- it might be worth sharing.
Open to discuss - on here or feel free to reach out to me directly:
Here are some recent results;
Maryland Toyota Dealer
5,000 mailers - 29 units sold (25 New / 4 Used)
Average marketing $’s spent per unit sold $132.18
Connecticut Toyota Dealer
10,000 mailers - 41 units sold (34 New / 7 Used)
Average marketing $’s spent per unit sold $202.44
New York Toyota Dealer
12,500 mailers (10K from database) - 64 units sold (58 New / 6 Used)
Average marketing $’s spent per unit sold $159.37