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I sent an email to Ralph about this and wanted to share with the group.

I am a Strategic Account Manager with TriAuto based out of Indianapolis, IN. We have several software powered mail programs - one in particular has been doing extremely well for our Toyota partners.

  • Average marketing $ spent per unit sold has held strong around $195 - with a sell through rate between .35% - .5%

It is a multi-channel Equity Advantage program; (Direct mail, PURL, Social Amplification and Reporting software).

To be straightforward - the program isn't for everyone but thought if other Toyota dealers are having success with it- it might be worth sharing.

Open to discuss - on here or feel free to reach out to me directly: 

Here are some recent results;

Maryland Toyota Dealer

5,000 mailers - 29 units sold (25 New / 4 Used)

Average marketing $’s spent per unit sold $132.18

Connecticut Toyota Dealer

10,000 mailers - 41 units sold (34 New / 7 Used)

Average marketing $’s spent per unit sold $202.44

New York Toyota Dealer

12,500 mailers (10K from database) - 64 units sold (58 New / 6 Used)

Average marketing $’s spent per unit sold $159.37

Views: 79


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