Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient! says to dealers; "Build Your Online Reputation, Get Certified!"
But, is it worth the money? Here's what dealers get when they sign up for Certification, with the pricing options shown at the bottom:

DealerRater Certification provides Dealers with the following Online and Offline Reputation Management Tools: Certified Dealer Branding and Review Management Tools:
* Official DealerRater Certification Seal to display on Dealership websites
* DealerRater Certification Seal is displayed on Dealer's review page
* Authorized Domain Links/Forwarding to your review page
* Dealers Monitor their DealerRater reviews via email alerts
* 2 week reconciliation period to work with customers who did not recommend the dealership.
* Branding: Lets potential buyers know you're serious about customer service
* Dealerships under probation for posting fraudulent reviews are not eligible

"Rate Us Online" - Customer Rating Cards to hand out to Dealership ...
* Easy way to increase your rating
* Helpful reminder for your customers
* Good for both sales and service departments
* Use the back side to promote specials
* Works prior to the sale AND after the sale is completed
* Direct potential customers to your good ratings
* Direct your most satisfied customers to where they can spread the word
* Click on Image (left) to view at full size

Dealer Directory Certification Icon:
* Certification icon displays next to your dealership name on DealerRater directory
* Lets buyers know immediately of your premium status for customer satisfaction
* Attracts more clicks and traffic to your DealerRater Dealership web page
* Click on Image (left) to view at full size

DealerRater Generated Vehicle Leads Included in Dealer Certificatio...
* Receive and track vehicle sales leads from customers within
* Optional; Certified Dealers may elect to receive leads from car buyers in other states
* Optional; Certified Dealers can receive leads from differing manufacturers
* Click on Image (above) to view at full size

Free DealerRater Classified Ads:
* Unlimited Listings - New and Used Inventory Allowed
* Up to 36 photos per car
* Bulk importing of Certified Dealer inventory via DMS or 3rd party feed providers
* Ad runs on until car is sold
* Click on Image (left) to view at full size
* DealerRater Facebook App allows dealers to add inventory tab to Facebook Fan Pages!
* DealerRater Facebook Inventory is updated Daily - Automatically
(See "Classified Ads" Tab at

DealerRater Certification Cost and Payment Options:
* $85 a Month ($1020 Paid Annually)
* $90 a Month ($270 Paid Quarterly)
* $95 if Paid Monthly

Tags: Dealer Inventory on Facebook, Dealer reviews,, Reputation Management, car dealer ratings, consumer ratings, consumer reviews, dealership reputation management

Views: 1682

Replies to This ADM Discussion

Since Google Maps and other directory websites are integrating consumer reviews as part of their basic listing, I highly recommend that car dealers check ALL consumer review websites. My top 7 websites that dealers must check include:


There are others but these sites are often on Google Page One for dealer name searches or who appear in the "Reviews" section of Google Maps. If a website shows on Google Page 1 or 2 for your dealership name, it is important to manage.

I am very surprised how many dealers have not visited these websites and searched their own dealership name. In the past week I have spoken with three large car dealers that did not know how many bad reviews existed in these sites. All three did not have a proactive system in place to coordinate getting their customers to post their positive experiences.

That being said, I have to take my hat off to the creators of since their website almost always is on page one when you search a car dealer name. The fact that have such a highly optimized website for automotive dealers makes it difficult to ignore.

I also like the fact that dealers can buy advertising space on their page to direct consumers to their current specials. I like the fact that they can respond to any negative criticism. I like the fact that they offer dealers the ability to buy advertising on a competitors listing page. Aggressive but I like it.

Overall, Dealerrater's package for Internet Reputation Management and Inventory Distribution Marketing is worth a serious look. The feedback I get from my customers who use the full package is very positive.

Testing The Importance of Internet Reputation Management

For example, type in "Circle BMW" into Google and you will see Dealerrater and InsiderPages on the first page of search results and MerchantCircle on the second page. If you search Google Maps for "Circle BMW" you will see that Google has summarized 7 reviews from these various websites. Dealerrater is the first review in the list and you will see reviews from CitySearch, InsiderPages and SuperPages. All are summarized so all should not be ignored.

Today's homework for all readers: How are the reviews that are showing up on your Google Maps listing?

If you have bad reviews on the top 7 websites I listed, you need to start an effort to balance the reviews with positive ones. Do not post them from your dealership. DealerRater has a system in place to monitor IP address spam and could have your website banned for 6 months or more. Take the time to write a phone script and email script to solicit the time of your customers to post positive reviews.

That said, since you have limited time, DealerRater is where you should start since it has the highest visibility and highest potential ROI since it focused only to car dealers and have these value add services.
Not only that, from my findings DealerRater is ranking among the top 10 in the SERP, often.above the fold for common keyphrases search engine users are querying. Google wants to present relevent and valuable informational search resultis. Non-commercial. informational online customer reviews of dealers will do just that. Incorporating DealerRater as part of your online reputation strategy is a smart decision.
My dealership Toyota of Wallingford is a Certified Dealer and it is a great selling tool for any dealership that is serious about web 2.0 and cares about customer satisfaction. Our results in a short period of time have been unbelievable! Not only is it a great selling tool but it is helping tremendously in the search engines. The guys at dealerrater especially Mat Lamoureux are great and are always willing to help you out on ways to improve business. It is really a no brainer especially for the low cost. I have customers traveling 100 miles to do business with us because they read our reviews. It is a great way to differentiate your dealership online from the competition.
This was going to start as a message to the group and then I figure look for an open thread. I didn't realize the importance of rep. Mgment until DD7 last month. Have been claiming listings and contacting customers about giving reviews. Am in the process of having cards printed with the url's to my store on all the review sites (3 per card). How important do you feel DealerRater certification is and is it worth the grand? I will have to go back and read the rest of this thread.
I think that any investment in a 3rd party review website has to revolve around the site's visibility in Google for your dealership name or your competitors. Test to see if when you do a search for your dealership name or your competitors name, shows up on Google Page One.

If the site comes up on Page One, then you will normally have a good amount a traffic being directed to the site each month. By signing up for the DR Certification program you have the ability to deal with "issues' before they are posted. You also have the ability to leverage your dealership as a "consumer friendly" car retailer as well as your inventory. also provides certified customers will streaming reviews via RSS feed or Java . We leverage these feeds on microsites and the primary dealer website. is a tool. If you setup an Automotive Internet Reputation Management system, and utilize the benefits of DealerRater along with posts to,, Google Maps, etc. then its worth the investment.

If you don't have a plan in place to deal with consumer comments then the program's overall benefit will not be leveraged. Automotive IRM is enhanced buy the certified program as long as their is a dealership commitment to build dozens of positive online reviews.

- Page One Resource | Reputation Management - Good
- Sales Closing Tool - Good (assuming you are at top)
- Dealer Web / Facebook Integration - Not so good
- Dealer Advocate - Not so good

@ DealerRater any resource (including the manufacturer) that leads customers away from a dealers web presence is a problem...

Good Selling! DTG

Like all 3rd party reviews, it is what you make of it. My issue is the fact when I search our dealership a ad is dead center for a different dealerships ad to inventory and information. My opinion is most consumers would believe ratings on other web pages for reviews ie; local serch yahoo,, and superpages.

Good selling Digital



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