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In publishing, content is king. What types of articles do dealerships want in their monthly eNewsletter?

• Which automotive article do you find the most valuable?
o Articles about a specific highlighted model
o Articles about Service Tips
o Articles about Service Specials
o Articles about the monthly OEM incentives
o Articles about accessories
o Seasonal driving tips
o Travel tips and preparation
o Others?

• Which non-automotive articles do you find most valuable, if any?
o Recipes
o Local events or landmarks that aren’t necessarily related to your dealership
o Local pet adoption posts
o Vacation Ideas
o News on current events
o Entertainment news
o Lifestyle articles about everything from origami folding to lessons on how to properly wrap a present for the holidays.
o Others?

We want to hear from you about what articles you use or consider most effective. Also posted at DrivingSales and KainAutomotive.

Tags: articles, automotive, enewsletter, marketing, newsletter, value

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