I've been reading some posts/replies from ADM members, and I've looked at their dealers websites. The majority of people do not understand this concept; the sale starts with that online listing. You have to put photos of all your inventory online. OEM/Stock photos whatever you want to call them, is not going to work for your new inventory. When I look at a dealerships website, the first place I go is to their new inventory listings. When I see OEM/Stock photos for all their new stuff; that tells me that they do not understand the whole principle behind putting your inventory online.
I have yet to come across anyone else who looks at this the same way that I do. Your online inventory is not on your website to look good. The reason for listing anything online for sale is to sell it! Having stock photos is not going to get the job done. I will be posting another video that I did for Realtors that explains the buyer mindset, and how that relates to your online listings.
I have a totally different approach when it comes to listing online and it works. That's how I was able to sell almost $700K worth of inventory in three months at a boat dealership, just with a phone and a computer. I knew absolutely nothing about boats, but did know how to effectively list online, and let my listings do some of the selling for me.