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With all the talk of Beepi, Carvana, and Tesla forcing major change in the industry, I went to a GM dealer promoting SHOP CLICK DRIVE. It was impressive that on their website they had a sale price of $26k on a $28k MSRP. I clicked the SHOP CLICK DRIVE link next to the price only to find that the price on the GM site was indeed, $28k. To resolve my confusion, I returned to the dealership site. THAT is when i found the fine print - their list price included every POSSIBLE rebate - military / college grad / loyalty, etc.
Now, in a metro area of 3 million people that only has 6,000 active military staff nearby, the odds are pretty much zero that someone would get college grad AND military rebates.
Obviously using these deceptive techniques still works (sadly) . . . but SHOULD they do it? is it hurting them?
There's overwhelming statistics about customer dissatisfaction. This blog http://http://vinadvisor.net/blog/461-when-dealers-dont-deal-online talks about one of many horror stories, and indicates that people may be looking for any viable alternative.