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With most manufacturer's facing large recall amounts right now it made me think about what a missed opportunity this can be for a lot of service departments.  Manifest lists are created by the factory and I wonder how many dealerships actually take advantage of this information.  With several years of experience running a BDC, I can say with 100% certainty that sending out a postcard isn't enough, although it is more than many dealers do.  We are currently adding a link to a form on the homepage of our Cobalt site, posting on our Facebook page, and when we get the info from GM will be sending postcards coupled with a follow up call to schedule appointments.  It is this call that makes all the difference.  I got a postcard reminding me that I am due for a dentist's appointment last week but just haven't gotten around to calling yet.  If they called me today I would absolutely set an appointment.

 

Bottom line is, even with no BDC someone needs to be calling these people.  If your service writers say they don't have the time, then you should probably start looking for new writers because they are either wrong or lazy.  It is absolutely a revenue generating call! 

 

Does anyone else have any tips for how to drive recall traffic to the shop, or any other traffic for that matter?

 

 

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