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Search Market Share and Longer Auto Buyer Shopping Queries



Hitwise released data today revealing that while Google still commands 64% of the search market share, Bing-powered search is on the rise. 

Google accounted for 64.42 percent of all U.S. searches conducted in the four weeks ending April 2, 2011, while Bing-powered search comprised 30.01 percent. The remaining 69 search engines in the Hitwise Search Engine Analysis report accounted for just 5.58 percent of U.S. searches.

Perhaps the most interesting angle is that Yahoo! Search and Bing achieved the highest “success rates” in March 2011 with 80% of automotive related searches executed resulted in a visit to a website. Google achieved a success rate of 66 percent.

This may imply that longer automotive related search queries — five to eight words — were down 3 percent from February 2011 to March 2011. Shorter automotive search queries — those averaging one to four words long — increased 1 percent from February 2011 to March 2011.

One-word searches comprised the majority of automotive shopping related searches, amounting to 24.40 percent of all automotive shopping, buying and research related queries, a 2 percent increase from February 2011 to March 2011.

Tags: Auto, Buyer, Longer, Market, Queries, Search, Share, Shopping, and

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This may imply that longer automotive related search queries — five to eight words — were down 3 percent from February 2011 to March 2011. Shorter automotive search queries — those averaging one to four words long — increased 1 percent from February 2011 to March 2011.

One-word searches comprised the majority of automotive shopping related searches, amounting to 24.40 percent of all automotive shopping, buying and research related queries, a 2 percent increase from February 2011 to March 2011.

 

Great info, please give me a link where I can read this entire report?

Jay - I think the following link may provide you with the additional detail you are seeking:

 

http://www.newmediatrendwatch.com/markets-by-country/17-usa/123-dem...

 

Microsoft's Bing search engine continued to grow its share of US searches in January 2011, largely at the expense of market leader Google, according to comScore. 

The measurement firm estimates Bing increased its share of searches by 1.1% points over the course of the month, compared with data from December 2009, to account for a total of 16.1% of all queries. Google, meanwhile, experienced a loss of one percentage point, attracting a total of 65.6% of searches.

Yahoo, Microsoft's search alliance partner, saw little change in its share of searches, while AOL's and Ask's portions dipped slightly.

Share of US searches among leading providers, January 2011:
- Google sites: 65.6% (-1.0% compared to December 2010)
- Yahoo Sites: 16.1% (+0.1%)
- Microsoft Sites: 13.1% (+1.1%)
- Ask Network: 3.4% (-0.1%)
- AOL Network: 1.7% (-0.2%)

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