Automotive Digital Marketing

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OK, I know this is Automotive DIGITAL marketing and I may be crucified for this post.  

But, how many dealers still use real tangible stuff to boost sales and service?  I still see contests for free TV's and now iPads.  In 1991, I started Consumer Care Corporation to provide dealers with car safety kits that they still use as incentives to attend new owner clinics, meet the service department and take a test drive.

Any other creative tangible ideas?  People still like to hold stuff in their hands.  

And, yes the digital world is the best medium to spread the word!  

Tags: boost, car, clinics, drives, events, gifts, incentives, kits, loyalty, new, More…owner, premium, retention, safety, sales, service, test

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depends on the price point. you can get lower end ipods for $100, and decent 7" tablets for $150 or so. garmin portable GPS units are an option. refurb units are pretty affordable through and their stores. also




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