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OK, I know this is Automotive DIGITAL marketing and I may be crucified for this post.
But, how many dealers still use real tangible stuff to boost sales and service? I still see contests for free TV's and now iPads. In 1991, I started Consumer Care Corporation to provide dealers with car safety kits that they still use as incentives to attend new owner clinics, meet the service department and take a test drive.
Any other creative tangible ideas? People still like to hold stuff in their hands.
And, yes the digital world is the best medium to spread the word!
depends on the price point. you can get lower end ipods for $100, and decent 7" tablets for $150 or so. garmin portable GPS units are an option. refurb units are pretty affordable through tigerdirect.com and their stores. also cowboom.com