Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your content, you bought a list or previously purchased from you. Email-based lookalike audiences often deliver the best results. Why? Because you can take your existing customer list and use that as the source for your lookalike audience, essentially cloning your customer base.
A Lookalike audience is exactly as it sounds:
Facebook takes an existing custom audience you’ve created, and culls its database of 2+ billion users for people who match significant characteristics to that existing audience that live in a country or region you specify.
- Hack Your Competitors Facebook Campaigns
- Here is a Free Checklist We Use For Facebook Ad Campaigns + Free Facebook Ads Execution Mindmap
- Source: www.linkedin.com/pulse/reach-right-audience-facebook-ali-salman