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I have just two questions:
If Google does not trust you to provide contact info that is accurate for your business, why are you trusting in Google Places alone as a Reputation Management tool?
The implications of this change are dramatic. Any user now has the ability to influence your info. Anybody see a potential for abuse here, and if not abuse, massive amounts of difficulty preserving even your basic contact info? I just got off the phone with a dealer that received this alert and the URL is wrong....
Why are you putting all your eggs in the Google Place page basket when you can't hold the handles?
Google does not care that you claimed your page, they are openly saying that they value 3rd party content and user data for accuracy MORE than that of the business owner. Why else would they override information supplied by a designated adminstrator of a "claimed" page? Did the PIN and phone verification mean nothing? I simply do not understand how a consultant could in good conscience suggest a "Google Only" approach to reputation management at this time. This latest change underscores the necessity to be diversified in your approach, but also highlights just how volatile the Places landscape really is right now. If you are trying to leverage reviews you should be considering the impact of these changes.
I'm not trying to be melodramatic, but I think this is a wake up call...
I'm interested to hear any other opinions.