Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Auto responses seem like a waste of time and a disappointment for me. I do not believe in them and it is very hard for me to jump on the bandwagon for this. If I am inquiring on anything, if I am looking for the email response, I want the answer right then. I do not want to sift through 3 emails before I hopefully get the answer. If I ask how many miles are on a car, I want to know how many miles are on that car. If I am getting a thank you from the third party website, then getting an auto response from the dealership, then maybe getting a "stop the clock" email, it seems senseless.
On the other hand, I appreciate the gesture that we are promptly trying to answer your question, I appreciate the fact that you are thanking me for my inquiry and I am glad to know that my answer is not being left out in cyberspace and I should not hold my breath. So what is the best practice? Do we have an auto response or do we have an Internet Team that is going to answer my question within 20 minutes with my answer? I would like to believe that we are doing it right by answering the questions as soon as we can, thanking them for the inquiry and letting them know we are there to assist them in any way. I have people who say to do it both ways, and as I am stubborn, of course I think this policy is best. Well, is this best? Should we have a video that pops up when someone submits an inquiry and that be an auto response or just a letter there? Should it be a simple thank you for your inquiry on the web page, an auto responder and then a detailed personal email?
What is the best practice for this? Any suggestions would be very helpful. Thank you!