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Greetings all- My GM came back from a Ford Conference and apparently one of the presenters said that NINE is the optimal number of photographs we should have of our Vehicles.
To quote from the article, "Postings with nine images saw a 71 percent higher lead submission rate than those with 30 images"
Here's the full article: http://insidelane.dealer.santanderconsumerusa.com/2015/06/22/and-no...
Anyone heard of this? Anyone trying it? Thoughts?
Thanks- Kyle Hayden
a friend of mine has a lot services company in the west (or whatever you call colorado and surrounding states) and serves like 60 stores. their logic is 20+ on used cars and about 9 on a new car to show it's real and pertinent equipment (nav, chromes, power seats / heaters, etc)
Have you considered using video to show case your vehicles?
69% car shoppers are influence by video & 84% of shoppers use Youtube to research cars. https://www.busivid.com/automotive/.