I have seen several ADM professionals use various tactics to drive visitors to their web sites, blogs and UGC sites outside of the ADM community. Several ADM members have been quite successful at it. One of the best tactics I have seen is to post the summary of an article within their ADM profile's blog section
and insert a text link that says something like "Read the rest of the article here...". I have also seen several techniques used that involve inserting photos and logo images into ADM blog posts
that when clicked upon, the image link opens up a new window which loads the webpage they are promoting instead of a bigger version of the image clicked upon. This is done by selecting "Options" when uploading a photo into ADM, then placing a check mark to use a "Popup Window" to display the full size photo image. Then, after the code is generated on your page by the ADM photo uploader, editing the URL within the quotes immediately after the "href=" to be the URL of the page you want to open when a reader clicks on the image... I have tried this dozens of times and it works great. Here's an example, click on the image below and a new window opens, instead of being taken to another website and punishing the user, the user is rewarded with a trip to your designated site, without losing their place within the article they were reading:
Others have uploaded photos or videos that get featured and then put links to their blogs and web pages outside of ADM in the text descriptions. Other ADM members use hyperlinks embedded into their own ADM Forum posts
and/or their comments made on other ADM member's forum posts.
Several people, such as Phil Zelinger and Paul Rushing have used their participation within ADM as a tool to successfully increase the organic ranking of their various web sites, pages and blogs outside of ADM, while those same hypertext links containing relevant and important key words also drive automotive professionals who are ADM members to their own blogs and various types of sites outside of ADM. Here's an example; This website contains the most interesting and relevant content about Automotive Digital Marketing and selling cars using the Internet
When I first created ADM, it was in response to being "banned" from another online community because of where I worked... Because of this, I swore to myself that ADM would be a place where professionals could seek to communicate whatever they wished and as an Administrator I would not restrict any thoughts, ideas or even blatant self-promotion, that we would let the community as a whole choose to respond or participate as each member decided to... A spirit of "Freedom of Speech
" in a uniquely American automotive way. Only on a few occassions have I ever moderated or censored any ADM member, such as when the Russian Mail-Order Brides showed up! But, even then there was some tongue-in-cheek comments that sorta sounded like "hey, we are all adults and we can figure out who the con artists are".
So, at this point when I am asked, I generally say feel free to use the various techniques described above to promote and drive traffic to your personal blogs and communities outside of ADM! Whether or not you are successful and ADM members respond will most likely be reflective of the interest our industry has as a whole in whatever it is you are trying to sell, whether it be a product, service or even ideas and concepts.
My primary recommendation is to take a good look at the resources within the ADM network and community... Because, for those who have not yet figured this out, ADM is not a blog, it is a network of over 1,400 User Generated Content sites where each web site's home page is your ADM Profile or "Member" page
. You can use your individual ADM profile pages quite effectiveley and I have seen several that get indexed and ranked individually by Google and Yahoo! as a destination that appears when somebody searches for automotive digital marketing and sales
There is no doubt in my mind that getting your ADM member profile page to rank high on an SEO basis is easier than most members realize. When I see individual ADM member site's and their blog postings show up at the top of search results, I usually check them out because I would like to figure out why some ADM member's own profiles and blog posts show up more than others. Generally speaking, it usually looks like the very same reasons we see any other sites show up at the top of the page... Relevant content including videos, photos, links and lots of text about the subject matter.
I think most of us would love to hear about any techniques other ADM members have used to leverage their ADM content to achieve their own objectives. Amongst the more interesting lessons I have learned through my participation in ADM is which of these types of techniques seem to work, and which do not.
Your thoughts, comments and feedback are solicited...
The photo below is of me (far left) with my daughters, Rachel and Sarah, and my father, Ralph, that was taken a few years ago when my daughters were still in high school. They are now both married and each have a daughter (my granddaughters). The photo is linked to my ADM member page profile. I could have selected a 300 pixel thumbnail of the image, but chose to display full size and link to the page I wanted by using the photo upload options.
PS; Anyone wondering about where Rachel and Sarah's mom is should know that, unfortunately, she left us when the girls were 8 and 6. I was granted sole custody and raised Sarah and Rachel as a single father. Despite my ineptitude at being a single parent, they both turned out to be a couple of very strong and independant young women that I am very proud of.