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Next Generation Automotive CRM

Automotive Event Details

Next Generation Automotive CRM

Time: August 13, 2008 at 7am to August 14, 2008 at 5pm
Location: Westin South Coast Plaza, Costa Mesa, CA
Street: 686 Anton Boulevard
City/Town: Costa Mesa, CA 92626
Website or Map:…
Phone: 1 866 599 1189
ADM Event Type: Automotive, CRM, Seminar
Organized By: Pam Walter
Latest ADM Activity: Nov 12, 2008

Automotive Event Description

E.N.G.’s 5th senior executive summit

Next Generation Automotive CRM

Integrating processes, people, operations and marketing capabilities to maximize retention, acquisition and productivity

Event Summary:

Now in its 5th year, America's biggest gathering of automotive CRM professionals returns to California on August 13th and 14th at the Westin South Coast Plaza, Costa Mesa. Don't miss this opportunity to benchmark and network with the leaders in the industry.

Customer loyalty and retention in the automotive industry, as well as the cooperation between dealers and OEM’s, are becoming increasingly the main focus areas for OEM’s. Optimising customer value and maintaining a long lasting relationship will lead to maximum sales exposure. Designed to offer automotive marketing and CRM professionals a hands-on, holistic approach to leveraging total customer satisfaction through strategic implementation of customer contact strategies and technologies with tangible results.

Next Generation Automotive CRM features 13 presentations and panel discussions delivered over 2 days from the industry's leading executives coupled with another 6 hours of key networking opportunities during extended breaks, 2 lunches and social dinner.

Companies speaking at this year’s Automotive CRM Summit include:

Michael Keranen
Assistant Vice President
Dealer Communications / Training and
Customer Relationship Marketing
American Honda Motor Corporation

Brad Larsen
National Manager Customer Retention
Toyota Motor Sales

Mike Kissman
Director Lead Management

Kelly Mankin
Vice President Marketing
Chrysler Financial

Brian Chesney
National Manager Marketing and
Business Operations
Hyundai Motor America

Grant Paullo
Aftersales Marketing and Communications
BMW of North America

Ralph Paglia
Director Digital Marketing
ADP Dealer Services

Shaun Kniffin
Director Internet Sales and
Business Development
Germain Motor

Darin Wade
Vice President
Rich Ford

Cliff Banks
Editorial Director

Scott Waldron
Experian Automotive

Tom Dobry
Vice President Marketing
Lithia Motors

Vince Palladino
Palladino Honda

Addressing today’s CRM challenges:

In times of increasing market competi- 3
tion and a more discerning customer, market
winning CRM strategies are becoming
an important competitive distinction for
automotive organizations. In practice
however, examples of success contrast with
examples where CRM has fallen short of
Effective CRM programs tie in with an 3
organization’s overall marketing strategies
and are supported through well aligned
cooperation and coordination. When
implemented and executed successfully,
CRM can lead to an increase in customer
retention and acquisition.
Now in its 5th year, plan to join this event 3
that brings together senior executives from
across the entire automotive enterprise
that are facing and successfully rising to
these customer relationship management
challenges. High level presentations and
panel discussions will make this event an
important occasion for those involved in the
process of CRM.

The Westin South Coast Plaza, Costa Mesa.


686 Anton Boulevard
92626, Costa Mesa, CA
US, California

Telephone: +1 714 540 2500
Fax: +1 714 662 6695

Comment Wall


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Join Automotive Digital Marketing

Comment by Tom Raines on August 10, 2008 at 1:46pm
Would Love to be there but already have other things planed

Attending (14)

Might attend (9)

Not Attending (9)

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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