Automotive Digital Marketing ProCom

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Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketi...

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SEO Tags: analytics, manager, tags, tracking
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Comment by Kevin Frye on October 2, 2012 at 4:55am

I agree Ralph - the first obstacle is getting your website provider to install the Google Tag code on every page of your website first though. Now off to call my provider...

Comment by Ralph Paglia on October 1, 2012 at 7:14pm

This is a phenomenally powerful new tool from Google for automotive marketing professionals! Imagine not having to beg and plead the service reps at Cobalt, Dealer.com, Clickmotive or any of the other dealer website providers to place new online ad campaign tracking, retargeting and behavioral targeting code into the back end of each dealer's website on an almost monthly basis. If this system actually works, it is going to make doing highly targeted marketing and retargeted advertising for car dealers far easier to set up and deploy.

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