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In this video I discuss what makes a good review. Reputation Management is more about process in the Consumer Journey than it is about getting reviews online.

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Comment by Micah Birkholz-1:16Digital Media on October 1, 2013 at 6:41pm
Thanks JB... Ralph!!!
Comment by JB Floyd on September 9, 2013 at 10:12am

great info

Comment by Ralph Paglia on September 8, 2013 at 12:19am

Even something as simple as an automated email that goes out to all customers on the day they buy or service a car telling them that they have a voice and it matters, along with links to the dealer's review pages on each of the major review sites works...

I have seen many conscientious dealerships and management teams do an excellent job getting customers to write reviews, and then projecting a competitively superior image, brand and reputation.  There really is no excuse for not implementing a dealership reputation management system when most customers really like the dealer they do business with and are eager to post their reviews if you simply make it easy for them and invite them to do so.

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