Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

What is Your Dealership's Strategy for Pricing Vehicles?

Greg Coleman, Director of Business Development and E-Commerce at Lexus of Lexington and Toyota on Nicholasville, shares tips for formulating effective pricing strategies for vehicles.

Rating:
  • Currently 5/5 stars.

Views: 430

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing Professional Community

Comment by Jeff Wardwell on November 28, 2012 at 6:30am

We provide a mystery shopping service that our dealers utilize to monitor pricing strategies in their market on a regular basis.  Based on our dealers specific needs we will shop as many stores, models and as often as they require.  It's a very customized service that provides comprehensive information on how a dealer's competitor is responding.  Pricing, promotion, follow up, marketing, etc.  http://www.drivingforceauto.com/custom/page/stealth_shopper

Comment by Ralph Paglia on November 27, 2012 at 9:20pm

Greg Coleman's description of how his dealership has been proactive on pricing transparency as a consistent strategy around building value on what the dealership provides car buyers is strong... Great message delivered by somebody who has done it and seen the results.

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service