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What is Your Dealership's Strategy for Pricing Vehicles?

Greg Coleman, Director of Business Development and E-Commerce at Lexus of Lexington and Toyota on Nicholasville, shares tips for formulating effective pricing strategies for vehicles.

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Comment by Jeff Wardwell on November 28, 2012 at 6:30am

We provide a mystery shopping service that our dealers utilize to monitor pricing strategies in their market on a regular basis.  Based on our dealers specific needs we will shop as many stores, models and as often as they require.  It's a very customized service that provides comprehensive information on how a dealer's competitor is responding.  Pricing, promotion, follow up, marketing, etc.

Comment by Ralph Paglia on November 27, 2012 at 9:20pm

Greg Coleman's description of how his dealership has been proactive on pricing transparency as a consistent strategy around building value on what the dealership provides car buyers is strong... Great message delivered by somebody who has done it and seen the results.

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