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Last month we held a good ole fashion service clinic. We asked all of our customers to Spend 30 Minutes with the Car Doctor. And on Saturday they did. The dealership with some help put on an event that is nearly unprecedented.
Let me share a few statistics.
125 Completed Reservations
15 Walk Ins
140 Completed Inspections
10 Cars Left in the Dealership
15 Appointments Made
$1,000 Average Repair Order Estimate
$25,000 Generated and sitting on my lot by Monday night
$6,500 Mailer and Food and Gifts
$3,000 Reimbursed by sponsoring vendors attending the event
$3,500 Net Cost
We used James Kennedy and AIM Productions for mailers. They have a custom piece that has proven itself over and over to drive traffic to this type of even. Each piece was hand addressed to the customers. AMAZING!
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