All Videos Tagged Search (Automotive Digital Marketing) - Automotive Digital Marketing 2019-09-23T08:57:32Z http://www.automotivedigitalmarketing.com/video/video/listTagged?tag=Search&rss=yes&xn_auth=no Tip of the Day - How Do You Deal with Negative Online Reviews? tag:www.automotivedigitalmarketing.com,2018-05-07:1970539:Video:662088 2018-05-07T13:30:47.230Z CPI Results http://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-how-do-you-deal-with-negative-online-reviews"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247492788?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip: How Do You Deal with Negative Online Reviews?<br></br> <br></br> You can do everything right for the customer, from the introductory handshake through to delivery and follow-up.<br></br> <br></br> Everything seems… <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-how-do-you-deal-with-negative-online-reviews"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247492788?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip: How Do You Deal with Negative Online Reviews?<br /> <br /> You can do everything right for the customer, from the introductory handshake through to delivery and follow-up.<br /> <br /> Everything seems perfect…until they leave a scathing review online. It comes totally out of left field and catches you by surprise.<br /> <br /> Today’s retail industry sees it a lot.<br /> <br /> Shoppers complete their purchase with a smile on their face. Then, when they get home, they vent any misgivings or negative experiences with the rest of the world. Their online review I posted for everyone to see: your staff, your current clients, and any potential customers that check you out on the web.<br /> <br /> The term for it is e-thug. They are pleasant in public but love to air their grievances in front of everyone else online instead of with you directly.<br /> <br /> Not every negative review is from an e-thug; some are genuinely unhappy customers who want to tell their experience. Nonetheless, how you deal with negative reviews online is all about you, and nothing to do with the actual review poster.<br /> <br /> Don’t Ignore Negative Reviews<br /> <br /> Letting negative reviews stand without a response is like an admission of guilt, whether it’s an accurate review or not.<br /> <br /> There’s a way to turn that review into a positive light for anyone that sees it, and all it takes is a well-phrased response.<br /> <br /> • Acknowledge the poster’s feelings. Tell them you’re sorry they feel the way they do. Whether they’ve responded appropriately to their situation or not, how they feel doesn’t change.<br /> • Remain open and polite. Address the concern by name, whether it was poor service, high prices, or otherwise. A very specific response does wonders.<br /> • Offer an avenue to resolution. Request that the reviewer calls or visits someone specifically so their concern can be resolved.<br /> And that’s the Tip of the Day.<br /> Many customers are willing to look past negative reviews and see how you responded before making any decisions. And CPI has many effective tools to help you. Contact us today at (212) 763-0016 to learn more. Thanks for watching. Tip of the Day - You Aren't Good Enough and it's Because of Your SEO tag:www.automotivedigitalmarketing.com,2018-04-05:1970539:Video:659773 2018-04-05T11:49:59.669Z CPI Results http://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-you-aren-t-good-enough-and-it-s-because-of-your"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247493210?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip – You Aren’t Good Enough and It’s Because of Your SEO<br></br> A recent study shows that 88 percent of car shoppers use the Internet for their research.<br></br> <br></br> On average, a car shopper will spend… <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-you-aren-t-good-enough-and-it-s-because-of-your"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247493210?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip – You Aren’t Good Enough and It’s Because of Your SEO<br /> A recent study shows that 88 percent of car shoppers use the Internet for their research.<br /> <br /> On average, a car shopper will spend nearly nine hours looking at various websites for information, reviews, and pricing, and largely third-party sites.<br /> <br /> You might be wondering, “If so many people look at cars online, why don’t I get more leads from my website?”<br /> <br /> The answer is known as Search Engine Optimization or SEO ... PPC Science 101: Lower Spend and Increase Leads tag:www.automotivedigitalmarketing.com,2012-08-02:1970539:Video:404844 2012-08-02T18:57:02.186Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/ppc-science-101-lower-spend-and-increase-leads"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247467901?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>It’s not uncommon for dealerships to double/triple their PPC budget and think that they will get double/triple the leads in return. Oh, if it were that simple life would be grand but that math just isn’t supported by the data and consequently huge dollars are being spent and wasted on wrongful SEM and PPC campaigns. Has your dealership fallen… <a href="http://www.automotivedigitalmarketing.com/video/ppc-science-101-lower-spend-and-increase-leads"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247467901?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />It’s not uncommon for dealerships to double/triple their PPC budget and think that they will get double/triple the leads in return. Oh, if it were that simple life would be grand but that math just isn’t supported by the data and consequently huge dollars are being spent and wasted on wrongful SEM and PPC campaigns. Has your dealership fallen victim?<br /> <br /> In order to explore the science (and science fiction) of search engine marketing, Jason Ezell of Dataium will use some amazing real dealer data and an excellent case study. This very compelling 1 hour webinar will open your eyes with astounding stats for this topic and a clear strategy that will help dealerships target their dollars and maximize their return from PPC/SEM ….using science – not science fiction!<br /> <br /> PRESENTER: Jason Ezell is the President &amp; Co-Founder of Dataium, LLC, the largest aggregator of auto shopper behavior data in the industry. With almost 25 years experience in the automotive industry, Jason Ezell first managed dealerships for over 8 years before being invited to join Autotrader.com’s first sales team in 1998/99. He then started one of the most unique and respected website companies in the industry. As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference Speaker, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. New Breakthroughs in Search Engine Marketing (SEM) tag:www.automotivedigitalmarketing.com,2012-08-01:1970539:Video:404511 2012-08-01T13:01:21.810Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/new-breakthroughs-in-search-engine-marketing-sem"><br /> <img alt="Thumbnail" height="150" src="http://storage.ning.com/topology/rest/1.0/file/get/3247467302?profile=original&amp;width=240&amp;height=150" width="240"></img><br /> </a> <br></br>No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?<br></br> <br></br> This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM… <a href="http://www.automotivedigitalmarketing.com/video/new-breakthroughs-in-search-engine-marketing-sem"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247467302?profile=original&amp;width=240&amp;height=150" width="240" height="150" alt="Thumbnail" /><br /> </a><br />No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?<br /> <br /> This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM spend and what new technologies are available that finally allow a dealer to truly judge the effectiveness and ROI of SEM. Topics will include...<br /> <br /> * SEM through the eyes of the search engines<br /> * Why SEM is critical to a dealer's success<br /> * SEM vs Traditional Advertising<br /> * Determining a proper SEM budget<br /> * Why Mobile PPC is so important<br /> * How important are display &amp; remarketing?<br /> * YES, YOU CAN TRACK more than clicks &amp; impressions with SEM!<br /> * New technologies &amp; how does a dealer can stay ahead<br /> * Keyword level phone call conversion tracking<br /> <br /> This 1-hour presentationwill be invaluable for both the SEM newbie and the die-hard SEM fanatic. Don't miss this opportunity to learn SEM Best Practices from a Google Adwords Premier SMB Partner!<br /> <br /> PRESENTER: Jason Wiley is the National Sales Director for Haystak Digital Marketing. Haystak is one of only 16 Google Adwords Premier SMB Partners in all of North America and is the only SMB Partner that started out as a Full Service Automotive Advertising Agency. Jason has been around the car business since a child and has worked full time in the Auto Industry since 1999. He's been the Director of Sales &amp; Marketing at numerous successful automotive vendor companies and also co-owned his own Full Service Automotive Advertising Agency. Combining advanced technology with old fashioned customer service, Jason is part of an amazing team who have helped advance Haystak to be the leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Jason is an avid traveler and can be reached at Jason@Haystak.com. How does Google search work? tag:www.automotivedigitalmarketing.com,2012-04-23:1970539:Video:381195 2012-04-23T21:43:56.458Z Jae Chang http://www.automotivedigitalmarketing.com/profile/JaeChang <a href="http://www.automotivedigitalmarketing.com/video/how-does-google-search-work"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247464918?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Hi Matt, could you please explain how Google's ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timel... <a href="http://www.automotivedigitalmarketing.com/video/how-does-google-search-work"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247464918?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Hi Matt, could you please explain how Google's ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timel...