All Videos Tagged SSI (Automotive Digital Marketing) - Automotive Digital Marketing 2019-09-17T04:29:34Z http://www.automotivedigitalmarketing.com/video/video/listTagged?tag=SSI&rss=yes&xn_auth=no Katie Mares - The Decision Maker tag:www.automotivedigitalmarketing.com,2018-05-10:1970539:Video:662244 2018-05-10T17:23:34.187Z CPI Results http://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="http://www.automotivedigitalmarketing.com/video/katie-mares-the-decision-maker"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247492768?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/blog/2018/5/1/katie-mares-a-series-on-the-decision-maker">https://www.centerforperformanceimprovement.com/blog/2018/5/1/katie-mares-a-series-on-the-decision-maker</a><br></br> <br></br> Most of us are aware of the disparity of female presence in dealerships.<br></br> <br></br> Only one in five employees are female. We are… <a href="http://www.automotivedigitalmarketing.com/video/katie-mares-the-decision-maker"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247492768?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/blog/2018/5/1/katie-mares-a-series-on-the-decision-maker">https://www.centerforperformanceimprovement.com/blog/2018/5/1/katie-mares-a-series-on-the-decision-maker</a><br /> <br /> Most of us are aware of the disparity of female presence in dealerships.<br /> <br /> Only one in five employees are female. We are also aware that the majority of decision-makers when purchasing a car are female, and that’s a huge disconnect. Ultimately, the car-buying experience is designed by men, delivered by men, for men.<br /> <br /> But why? Women hold 80% of the influence when purchasing a vehicle and 65% of buyers are women!<br /> <br /> Why do you want to take the time to create ways to tailor your Consumer Brand Experience to the female consumer? Of course, there’s the obvious: she’s the Chief Purchasing Officer in her home. But also, she is also your number one referral source.<br /> <br /> Carl Sewell, the author of ‘Customers for life,’ states that the lifetime value of a customer equates to $517,000. By not curating an experience for the female buyer, not only are you losing her lifetime value, you are also losing the potential of her referral network ... Tip of the Day - Choose a Trainer Who Guarantees Their Worth! tag:www.automotivedigitalmarketing.com,2018-05-09:1970539:Video:662123 2018-05-09T16:42:21.091Z CPI Results http://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-choose-a-trainer-who-guarantees-their-worth"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247492867?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip – Choose a Trainer Who Guarantees Their Worth<br></br> <br></br> Automotive trainers aren’t always the most engaging bunch, are they? It’s usually session after session sitting in rows of chairs, sipping hotel… <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-choose-a-trainer-who-guarantees-their-worth"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247492867?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip – Choose a Trainer Who Guarantees Their Worth<br /> <br /> Automotive trainers aren’t always the most engaging bunch, are they? It’s usually session after session sitting in rows of chairs, sipping hotel coffee and eating day-old pastries. Their purpose is to invigorate the people in attendance – your staff – and to coach them in business practices, sales, and especially in customer interactions. But it’s often boring and, ultimately, ineffective.<br /> <br /> The alternative is the status quo. Just keep doing what you’re doing and, hopefully, your team will learn and develop on their own.<br /> <br /> Training is an Investment in People<br /> <br /> From the brand new valet to the Dealer Principal, from the subprime lender to the OEM district manager, professional development is necessary on a regular basis.<br /> <br /> People are prone to slipping into old habits, and growth happens when you’re uncomfortable.<br /> <br /> Professional training is an investment in your people, the team you entrust to interact with your customers and operate your company.<br /> <br /> So, to improve your team, financial investment is required.<br /> <br /> You want an engaging trainer that understands the automotive industry, from manufacturing to finance, from retail sales to fixed operations.<br /> <br /> From previous experiences, you’re likely aware that automotive trainers don’t usually guarantee their training. After all, how do you ensure that the information you provide is put to good use?<br /> <br /> The 100% Delight Guarantee<br /> <br /> There’s only one place you’ll get the promise of complete satisfaction. CPI is unlike any other, providing a complete 100% Delight Guarantee. If you don’t feel the training is worth every penny you’ve paid for it, simply return the training materials and receive a full refund on your training investment.<br /> And that’s the Tip of the Day.<br /> With the 100% Delight Guarantee, training from CPI is the only training you can receive that doesn’t cost a penny if you aren’t satisfied. Find out how we can help you grow your business!<br /> <br /> Thanks for watching. Tip of the Day - How F&I and Service Can Help Each Other tag:www.automotivedigitalmarketing.com,2018-05-01:1970539:Video:661654 2018-05-01T11:29:13.657Z CPI Results http://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-how-f-i-and-service-can-help-each-other"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247492819?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip – How F&amp;I and Service Can Help Each Other<br></br> <br></br> Two departments that seem worlds apart are service and the F&amp;I office. One deals with vehicle financing during the sale and the other only comes… <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-how-f-i-and-service-can-help-each-other"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247492819?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip – How F&amp;I and Service Can Help Each Other<br /> <br /> Two departments that seem worlds apart are service and the F&amp;I office. One deals with vehicle financing during the sale and the other only comes into play months later, right?<br /> <br /> As automotive professionals, you know that’s not actually the case, but that’s how the two departments are often treated.<br /> In reality, the F&amp;I department fuels much of the pre-delivery products. Detailing, delivery prep, protection packages, and accessories are primarily sold through a finance manager. It’s an often-unrecognized impact, but it’s significant when you look at the numbers.<br /> <br /> Partnerships Between Service and F&amp;I ... Tip of the Day - F&I: A Digital Step in the Right Direction tag:www.automotivedigitalmarketing.com,2018-04-24:1970539:Video:661471 2018-04-24T10:20:44.134Z CPI Results http://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-f-i-a-digital-step-in-the-right-direction"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247492615?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip – F&amp;I: A Digital Step in the Right Direction<br></br> <br></br> When you give someone the power to give their honest opinion without consequence, you get the truth.<br></br> <br></br> It’s why studies like the… <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-f-i-a-digital-step-in-the-right-direction"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247492615?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip – F&amp;I: A Digital Step in the Right Direction<br /> <br /> When you give someone the power to give their honest opinion without consequence, you get the truth.<br /> <br /> It’s why studies like the AutoTrader Car Buyer of the Future study are so important.<br /> <br /> It says that just 17 of more than 4,000 people surveyed think the car buying experience is good like it is, and that 72% want to spend less time at the dealership.<br /> <br /> It goes on to identify that more than half would like to begin their paperwork online, but that 88 percent would not buy a car without first test-driving it.<br /> <br /> This says two very important things: customers want the car buying experience to shift to an online transaction, but also reinforces that the physical dealership format is still extremely important ... Tip of the Day - Customer Satisfaction Surveys Are Dead! tag:www.automotivedigitalmarketing.com,2018-04-23:1970539:Video:660830 2018-04-23T10:53:39.226Z CPI Results http://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-customer-satisfaction-surveys-are-dead"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247492764?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip: ‘Customer Satisfaction Surveys Are Dead’<br></br> <br></br> The District Manager has just left the GM’s office. He calls a meeting for his management team and gives them the breaking news: “Customer Satisfaction… <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-customer-satisfaction-surveys-are-dead"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247492764?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip: ‘Customer Satisfaction Surveys Are Dead’<br /> <br /> The District Manager has just left the GM’s office. He calls a meeting for his management team and gives them the breaking news: “Customer Satisfaction Surveys are dead!”<br /> The OEM has decided to stop using customer surveys as the top metric of a dealership’s success.<br /> <br /> Everyone is high-fiving and celebrating, ecstatic at the news.<br /> <br /> It was the best dream you’ve ever had about work ...