All Videos Tagged Per (Automotive Digital Marketing) - Automotive Digital Marketing 2019-11-22T05:25:01Z http://www.automotivedigitalmarketing.com/video/video/listTagged?tag=Per&rss=yes&xn_auth=no Car Dealers Paying $50 Per Click On Google Adwords tag:www.automotivedigitalmarketing.com,2013-12-15:1970539:Video:512169 2013-12-15T04:34:00.296Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/car-dealers-pay-50-per-click-google-adwords"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247479621?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>Thank you to Manny Luna for showing this to me: Laura Kendler of Local Search Group talks about the $50 Click and the major changes Google has made to Adwords campaigns that are critical to your dealership's digital marketing budget and execution... Local Search Group:… <a href="http://www.automotivedigitalmarketing.com/video/car-dealers-pay-50-per-click-google-adwords"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247479621?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Thank you to Manny Luna for showing this to me: Laura Kendler of Local Search Group talks about the $50 Click and the major changes Google has made to Adwords campaigns that are critical to your dealership's digital marketing budget and execution... Local Search Group: <a href="http://www.localsearchgroup.com/">http://www.localsearchgroup.com/</a> PPC Science 101: Lower Spend and Increase Leads tag:www.automotivedigitalmarketing.com,2012-08-02:1970539:Video:404844 2012-08-02T18:57:02.186Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/ppc-science-101-lower-spend-and-increase-leads"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247467901?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>It’s not uncommon for dealerships to double/triple their PPC budget and think that they will get double/triple the leads in return. Oh, if it were that simple life would be grand but that math just isn’t supported by the data and consequently huge dollars are being spent and wasted on wrongful SEM and PPC campaigns. Has your dealership fallen… <a href="http://www.automotivedigitalmarketing.com/video/ppc-science-101-lower-spend-and-increase-leads"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247467901?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />It’s not uncommon for dealerships to double/triple their PPC budget and think that they will get double/triple the leads in return. Oh, if it were that simple life would be grand but that math just isn’t supported by the data and consequently huge dollars are being spent and wasted on wrongful SEM and PPC campaigns. Has your dealership fallen victim?<br /> <br /> In order to explore the science (and science fiction) of search engine marketing, Jason Ezell of Dataium will use some amazing real dealer data and an excellent case study. This very compelling 1 hour webinar will open your eyes with astounding stats for this topic and a clear strategy that will help dealerships target their dollars and maximize their return from PPC/SEM ….using science – not science fiction!<br /> <br /> PRESENTER: Jason Ezell is the President &amp; Co-Founder of Dataium, LLC, the largest aggregator of auto shopper behavior data in the industry. With almost 25 years experience in the automotive industry, Jason Ezell first managed dealerships for over 8 years before being invited to join Autotrader.com’s first sales team in 1998/99. He then started one of the most unique and respected website companies in the industry. As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference Speaker, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. New Breakthroughs in Search Engine Marketing (SEM) tag:www.automotivedigitalmarketing.com,2012-08-01:1970539:Video:404511 2012-08-01T13:01:21.810Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/new-breakthroughs-in-search-engine-marketing-sem"><br /> <img alt="Thumbnail" height="150" src="http://storage.ning.com/topology/rest/1.0/file/get/3247467302?profile=original&amp;width=240&amp;height=150" width="240"></img><br /> </a> <br></br>No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?<br></br> <br></br> This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM… <a href="http://www.automotivedigitalmarketing.com/video/new-breakthroughs-in-search-engine-marketing-sem"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247467302?profile=original&amp;width=240&amp;height=150" width="240" height="150" alt="Thumbnail" /><br /> </a><br />No marketing plan can be considered complete (or even competitve) without a strong Search Engine Marketing (SEM) plan. Yet many dealerships are missing the mark. Is yours one of them?<br /> <br /> This is your opportunity to get the inside scoop on best practices and learn how to align your overall advertising budgets, where to invest your SEM spend and what new technologies are available that finally allow a dealer to truly judge the effectiveness and ROI of SEM. Topics will include...<br /> <br /> * SEM through the eyes of the search engines<br /> * Why SEM is critical to a dealer's success<br /> * SEM vs Traditional Advertising<br /> * Determining a proper SEM budget<br /> * Why Mobile PPC is so important<br /> * How important are display &amp; remarketing?<br /> * YES, YOU CAN TRACK more than clicks &amp; impressions with SEM!<br /> * New technologies &amp; how does a dealer can stay ahead<br /> * Keyword level phone call conversion tracking<br /> <br /> This 1-hour presentationwill be invaluable for both the SEM newbie and the die-hard SEM fanatic. Don't miss this opportunity to learn SEM Best Practices from a Google Adwords Premier SMB Partner!<br /> <br /> PRESENTER: Jason Wiley is the National Sales Director for Haystak Digital Marketing. Haystak is one of only 16 Google Adwords Premier SMB Partners in all of North America and is the only SMB Partner that started out as a Full Service Automotive Advertising Agency. Jason has been around the car business since a child and has worked full time in the Auto Industry since 1999. He's been the Director of Sales &amp; Marketing at numerous successful automotive vendor companies and also co-owned his own Full Service Automotive Advertising Agency. Combining advanced technology with old fashioned customer service, Jason is part of an amazing team who have helped advance Haystak to be the leading provider of digital marketing services to the automotive industry. Haystak's products and services are used by numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Jason is an avid traveler and can be reached at Jason@Haystak.com.