All Videos Tagged Interview (Automotive Digital Marketing) - Automotive Digital Marketing 2020-10-21T10:08:41Z http://www.automotivedigitalmarketing.com/video/video/listTagged?tag=Interview&rss=yes&xn_auth=no Facebook #AutoMarketing Interview with Ralph Paglia tag:www.automotivedigitalmarketing.com,2015-02-15:1970539:Video:577482 2015-02-15T06:02:40.749Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/facebook-automarketing-interview-with-ralph-paglia"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247483617?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>Video Interview of Ralph Paglia by Dennis Yu where Dennis asks detailed questions regarding Social Media Marketing by Car Dealers using Facebook Marketing Tools and various types of data mining and… <a href="http://www.automotivedigitalmarketing.com/video/facebook-automarketing-interview-with-ralph-paglia"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247483617?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Video Interview of Ralph Paglia by Dennis Yu where Dennis asks detailed questions regarding Social Media Marketing by Car Dealers using Facebook Marketing Tools and various types of data mining and Advertising... Mobile Marketing Series: Ralph Paglia Interview by Ben Anderson tag:www.automotivedigitalmarketing.com,2012-02-14:1970539:Video:360382 2012-02-14T08:22:36.789Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/mobile-marketing-series-ralph-paglia-interview-by-ben-anderson"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247464529?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>Ben: Hi and welcome again to another segment on mobile marketing and the dealer. This week Ralph Paglia is kind enough to join us. Ralph is the Vice President of Digital for Tier 10 Marketing with offices in Washington D.C. as well as Miami, Florida. Ralph thanks for taking a minute of your time today.<br></br> <br></br> Ralph: You’re very… <a href="http://www.automotivedigitalmarketing.com/video/mobile-marketing-series-ralph-paglia-interview-by-ben-anderson"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247464529?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Ben: Hi and welcome again to another segment on mobile marketing and the dealer. This week Ralph Paglia is kind enough to join us. Ralph is the Vice President of Digital for Tier 10 Marketing with offices in Washington D.C. as well as Miami, Florida. Ralph thanks for taking a minute of your time today.<br /> <br /> Ralph: You’re very welcome.<br /> <br /> Ben: Jumping right into it my first question is always the same. In a broad sense what have you experienced with mobile marketing and the dealership realm?<br /> <br /> Ralph: I’m going to suggest that where it’s really taking hold is on the reporting metrics for specifically let’s talk Tier 3 because we’re Tier 1, Tier 2, Tier 3. At Tier 3, the dealer level, what happened is starting a few years ago as the rising popularity of smart phones started to really take off we started noticing our metrics reporting platforms that more and more visitors to the dealership websites were occurring from mobile handsets. And then there’s a whole other aspects when you’re talking about mobile marketing and that is the alternative channels for communication. So traditionally we’ve had obviously the walk-in customer, the customers we talked to on the phone, then of course the big movement to internet inquiries or leads in the email processes going back in fort worth and then what with mobile what’s happened is a really surging level of communication on what most people call texting within the industry referred to as SMS or short message service but, texting. So as time has what’s happened over the last few years is dealerships CRM tools and applications have incorporated SMS capabilities in their tool sets allowing dealers from a single console manage phone calls, emails, SMS texting messages. Combining that with the rise in popularity of the mobile formatted websites that people can visit dealership websites by mobile and then let’s throw in a little spice in the form of QR Codes and other mobile smartphone scanning device type technologies and we have this really large-scale new channel which is growing very rapidly and really taking becoming very prominent within the auto industry.<br /> <br /> Ben: Let’s take it a step further you mentioned it going at a rapid pace specifically what metrics or what results specifically at the dealer level have you seen with website traffic and mobile-based devices? You hit it in the first question, but extend it a little bit.<br /> <a href="http://www.automotiontv.com/mobile-marketing-series-ralph-paglia-tier-10-marketing/">http://www.automotiontv.com/mobile-marketing-series-ralph-paglia-tier-10-marketing/</a> Dealers United Interview on Automotive Digest tag:www.automotivedigitalmarketing.com,2011-11-21:1970539:Video:336278 2011-11-21T05:45:12.605Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/dealers-united-interview-automotive-digest"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247461645?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>Jesse Biter sits down with Automotive Digest to discuss why Dealers United is a win for dealers and vendors. For more information, please visit:… <a href="http://www.automotivedigitalmarketing.com/video/dealers-united-interview-automotive-digest"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247461645?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Jesse Biter sits down with Automotive Digest to discuss why Dealers United is a win for dealers and vendors. For more information, please visit: <a href="http://dealersUnited.com">http://dealersUnited.com</a> Cliff Banks Interview: Why Auto Dealers Will Change AutoNetwork January 8 2009 tag:www.automotivedigitalmarketing.com,2009-01-09:1970539:Video:85660 2009-01-09T17:42:04.110Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/cliff-banks-interview-why-auto"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247429833?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />AutoNetwork Show with guest Cliff Banks, Editorial Director, Wards Business Magazine, discussing how dealers will change. <a href="http://www.automotivedigitalmarketing.com/video/cliff-banks-interview-why-auto"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247429833?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />AutoNetwork Show with guest Cliff Banks, Editorial Director, Wards Business Magazine, discussing how dealers will change. Auto Dealer Microsite Marketing Interview with RalphPaglia tag:www.automotivedigitalmarketing.com,2008-04-29:1970539:Video:31379 2008-04-29T13:24:11.687Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/1970539:Video:31379"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247426243?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Auto Dealer Microsite Marketing Interview with RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/1970539:Video:31379"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247426243?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Auto Dealer Microsite Marketing Interview with RalphPaglia