All Videos Tagged Increase (Automotive Digital Marketing) - Automotive Digital Marketing 2020-01-22T01:38:14Z http://www.automotivedigitalmarketing.com/video/video/listTagged?tag=Increase&rss=yes&xn_auth=no Ancira Auto Group Social Marketing Elizabeth Barerra on Unique Visitor Increase of 40 Percent (5) tag:www.automotivedigitalmarketing.com,2017-12-27:1970539:Video:653799 2017-12-27T10:57:56.608Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/ancira-auto-group-social-marketing-elizabeth-barerra-on-unique-vi"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247491278?profile=original&amp;width=180&amp;height=240" width="180" height="240" alt="Thumbnail" /><br /> </a><br />Ancira Auto Group Social Marketing Elizabeth Barerra on Unique Visitor Increase of 40 Percent (5) <a href="http://www.automotivedigitalmarketing.com/video/ancira-auto-group-social-marketing-elizabeth-barerra-on-unique-vi"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247491278?profile=original&amp;width=180&amp;height=240" width="180" height="240" alt="Thumbnail" /><br /> </a><br />Ancira Auto Group Social Marketing Elizabeth Barerra on Unique Visitor Increase of 40 Percent (5) Tip #3 - 5 Areas on Used Car Management to Increase Gross & Volume - by Jasen Rice from Lotpop tag:www.automotivedigitalmarketing.com,2015-09-23:1970539:Video:591301 2015-09-23T14:29:36.006Z Jasen Rice http://www.automotivedigitalmarketing.com/profile/JasenRice <a href="http://www.automotivedigitalmarketing.com/video/tip-3-5-areas-on-used-car-management-to-increase-gross-volume-by"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247482453?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>Dealerships do a great job walking their physical lot, but many miss doing a virtual lot walk and check how their cars look online. This video Jasen Rice will go over the importance of making sure your cars are standing as tall, if not taller, online as your cars look on your physical lot.<br></br> See all our videos at… <a href="http://www.automotivedigitalmarketing.com/video/tip-3-5-areas-on-used-car-management-to-increase-gross-volume-by"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247482453?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Dealerships do a great job walking their physical lot, but many miss doing a virtual lot walk and check how their cars look online. This video Jasen Rice will go over the importance of making sure your cars are standing as tall, if not taller, online as your cars look on your physical lot.<br /> See all our videos at <a href="http://www.increaseturn.com">www.increaseturn.com</a><br /> <br /> Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car, but most managers are so busy with their physical lot that whats going on online with their vehicles gets over looked. Lotpop will help consult you with your used car operation and manage/monitor all the right processes that it takes to be a successful used car dealership. PPC Science 101: Lower Spend and Increase Leads tag:www.automotivedigitalmarketing.com,2012-08-02:1970539:Video:404844 2012-08-02T18:57:02.186Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/ppc-science-101-lower-spend-and-increase-leads"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247467901?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>It’s not uncommon for dealerships to double/triple their PPC budget and think that they will get double/triple the leads in return. Oh, if it were that simple life would be grand but that math just isn’t supported by the data and consequently huge dollars are being spent and wasted on wrongful SEM and PPC campaigns. Has your dealership fallen… <a href="http://www.automotivedigitalmarketing.com/video/ppc-science-101-lower-spend-and-increase-leads"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247467901?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />It’s not uncommon for dealerships to double/triple their PPC budget and think that they will get double/triple the leads in return. Oh, if it were that simple life would be grand but that math just isn’t supported by the data and consequently huge dollars are being spent and wasted on wrongful SEM and PPC campaigns. Has your dealership fallen victim?<br /> <br /> In order to explore the science (and science fiction) of search engine marketing, Jason Ezell of Dataium will use some amazing real dealer data and an excellent case study. This very compelling 1 hour webinar will open your eyes with astounding stats for this topic and a clear strategy that will help dealerships target their dollars and maximize their return from PPC/SEM ….using science – not science fiction!<br /> <br /> PRESENTER: Jason Ezell is the President &amp; Co-Founder of Dataium, LLC, the largest aggregator of auto shopper behavior data in the industry. With almost 25 years experience in the automotive industry, Jason Ezell first managed dealerships for over 8 years before being invited to join Autotrader.com’s first sales team in 1998/99. He then started one of the most unique and respected website companies in the industry. As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference Speaker, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. DealerOn Webinar: How to Increase Lead Conversion Without Spending an Extra Dime tag:www.automotivedigitalmarketing.com,2012-07-27:1970539:Video:403604 2012-07-27T20:29:50.607Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/dealeron-webinar-how-to-increase-lead-conversion-without-spending"><br /> <img alt="Thumbnail" height="135" src="http://storage.ning.com/topology/rest/1.0/file/get/3247467964?profile=original&amp;width=240&amp;height=135" width="240"></img><br /> </a> <br></br>Sounds too good to be true? Look at it this way, many shoppers learn about your dealership and your cars from 3rd party sites, then use Google to find your dealership, right?. However,when it comes time for ad spend allocation, the analytics for direct referring traffic is skewed and downright misleading. Instead, by focusing your… <a href="http://www.automotivedigitalmarketing.com/video/dealeron-webinar-how-to-increase-lead-conversion-without-spending"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247467964?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />Sounds too good to be true? Look at it this way, many shoppers learn about your dealership and your cars from 3rd party sites, then use Google to find your dealership, right?. However,when it comes time for ad spend allocation, the analytics for direct referring traffic is skewed and downright misleading. Instead, by focusing your ad dollars at the source that created the awareness of your dealership and inventory to the leads you receive, you can determine exactly where your ad dollars are most effective and where you can reallocate ad spend and increase lead conversion.<br /> <br /> By understanding auto shopper behavior throughout the on-line buying process, we can now see the larger picture and can pinpoint the indirect affect your ad dollars have on your dealer website and the resulting lead conversion.<br /> <br /> It's time to start spending your advertising dollars smarter -- and get better results then ever before. If you're ready to learn How to Increase Lead Conversion Without Spending an Extra Dime, then this free 1 hour webinar is for you.<br /> <br /> Presenter: Jason Ezell is the President &amp; Co-Founder of Dataium, LLC, the largest aggregator of auto shopper behavior data in the industry. With almost 25 years experience in the automotive industry, Jason Ezell first managed dealerships for over 8 years before being invited to join Autotrader.com’s first sales team in 1998/99. He then started one of the most unique and respected website companies in the industry. As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference Speaker, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. Paul Portratz; Put People in Ads to Increase Conversion Rates tag:www.automotivedigitalmarketing.com,2012-04-25:1970539:Video:383008 2012-04-25T23:08:43.340Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/paul-portratz-put-people-in-ads-to-increase-conversion-rates"><br /> <img alt="Thumbnail" height="135" src="http://storage.ning.com/topology/rest/1.0/file/get/3247464762?profile=original&amp;width=240&amp;height=135" width="240"></img><br /> </a> <br></br>For years I have seen multiple sets of data and market research showing that people are more likely to click on an ad with people in the ad than cars alone. Psychologists will tell you that on a web page with lots of items to grab a consumer's attention, it is the human face that wins out every time! In this video Paul Portratz explains… <a href="http://www.automotivedigitalmarketing.com/video/paul-portratz-put-people-in-ads-to-increase-conversion-rates"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247464762?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />For years I have seen multiple sets of data and market research showing that people are more likely to click on an ad with people in the ad than cars alone. Psychologists will tell you that on a web page with lots of items to grab a consumer's attention, it is the human face that wins out every time! In this video Paul Portratz explains that putting People on your web pages and in your Ads will Increase both the Click Through Rates and the rate of Conversion from site visitor to an opportunity to do business... Many thanks to Paul for making a video clip that corroborates what independent research at major car companies has shown for years.