All Videos Tagged How (Automotive Digital Marketing) - Automotive Digital Marketing 2020-04-01T18:24:55Z http://www.automotivedigitalmarketing.com/video/video/listTagged?tag=How&rss=yes&xn_auth=no Overcoming the Objection: "The Price is too high, we're going to shop for a cheaper car..." tag:www.automotivedigitalmarketing.com,2020-02-08:1970539:Video:685531 2020-02-08T20:08:05.929Z Chris Younggren http://www.automotivedigitalmarketing.com/profile/ChrisYounggren <a href="http://www.automotivedigitalmarketing.com/video/overcoming-the-objection-the-price-is-too-high-we-re-going-to"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3853909957?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Here is another way to handle the automotive objection, "The price is too high, we're going to shop for a cheaper car..." , using Joe Verde's, "Long Term Sav... <a href="http://www.automotivedigitalmarketing.com/video/overcoming-the-objection-the-price-is-too-high-we-re-going-to"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3853909957?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Here is another way to handle the automotive objection, "The price is too high, we're going to shop for a cheaper car..." , using Joe Verde's, "Long Term Sav... How Mercedes-Benz Won tag:www.automotivedigitalmarketing.com,2018-05-30:1970539:Video:663176 2018-05-30T02:53:39.774Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/how-mercedes-benz-won"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247492269?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />How Mercedes-Benz Won <a href="http://www.automotivedigitalmarketing.com/video/how-mercedes-benz-won"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247492269?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />How Mercedes-Benz Won Tip of the Day - The Sales Meeting Your Service Department Should Have tag:www.automotivedigitalmarketing.com,2018-04-03:1970539:Video:659484 2018-04-03T10:53:26.463Z CPI Results http://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-the-sales-meeting-your-service-department-should"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/3247493296?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip – The Sales Meeting Your Service Department Should Have<br></br> <br></br> Dealership service department door rates are averaging beyond $125 per hour. A technician with 100% productivity generates $1,000… <a href="http://www.automotivedigitalmarketing.com/video/tip-of-the-day-the-sales-meeting-your-service-department-should"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247493296?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip – The Sales Meeting Your Service Department Should Have<br /> <br /> Dealership service department door rates are averaging beyond $125 per hour. A technician with 100% productivity generates $1,000 of revenue per day in labor alone, and some technicians are capable of doubling that daily production. Service advisors typically average 12 work orders per day.<br /> <br /> As a service manager or fixed operations director, these numbers aren’t new. But for most service staff, any numbers beyond repair estimates and their paycheck totals are a mystery ... Facebook Explains How To Use Social Plugins tag:www.automotivedigitalmarketing.com,2014-02-02:1970539:Video:517381 2014-02-02T06:11:49.658Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/facebook-explains-how-to-use-social-plugins"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247478855?profile=original&amp;width=240&amp;height=133" width="240" height="133" alt="Thumbnail" /><br /> </a><br />Social Plugins - See what your dealership's Facebook friends have liked, shared, or commented on across the Web... <a href="http://www.automotivedigitalmarketing.com/video/facebook-explains-how-to-use-social-plugins"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247478855?profile=original&amp;width=240&amp;height=133" width="240" height="133" alt="Thumbnail" /><br /> </a><br />Social Plugins - See what your dealership's Facebook friends have liked, shared, or commented on across the Web... How To Advertise To Your Online Be Backs With Retargeting tag:www.automotivedigitalmarketing.com,2013-03-16:1970539:Video:462553 2013-03-16T05:53:52.695Z Ralph Paglia http://www.automotivedigitalmarketing.com/profile/RalphPaglia <a href="http://www.automotivedigitalmarketing.com/video/how-to-advertise-to-your-online-be-backs-with-retargeting-1"><br /> <img alt="Thumbnail" height="135" src="http://storage.ning.com/topology/rest/1.0/file/get/3247475823?profile=original&amp;width=240&amp;height=135" width="240"></img><br /> </a> <br></br>Be Back Advertising – How to get in front of your online be-backs and present your brand, and offers to them. That’s this week on moveyourmetal.com<br></br> <br></br> Although the rest of the world doesn’t call it be-back advertising, retargeting or remarketing is ideally the same thing, online.<br></br> <br></br> Imagine being able to create a list… <a href="http://www.automotivedigitalmarketing.com/video/how-to-advertise-to-your-online-be-backs-with-retargeting-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247475823?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />Be Back Advertising – How to get in front of your online be-backs and present your brand, and offers to them. That’s this week on moveyourmetal.com<br /> <br /> Although the rest of the world doesn’t call it be-back advertising, retargeting or remarketing is ideally the same thing, online.<br /> <br /> Imagine being able to create a list of people who have visited your website, you can then categorize them based on what they looked at (new, used, service, parts, finance, particular models etc). Then with that information, you can craft advertising that speaks directly to them based on your understanding of what they were interested in on your website.<br /> <br /> This presents a great opportunity to get in the minds of your potential customers, you already know something about them based on their specific behaviour.<br /> <br /> Here is how it works, using cookies on your website you identify people who have visited your website. You then segment this list of people based on the url they visited. Typically your website url will have structure with words like service, new, used, and parts in it when visiting those specific pages. This allows fine tuning of your list and your prospects interests.<br /> <br /> Now that we’ve identified these people using an anonymous cookie so it remains private, you’re not gathering any personal details about anyone, you can begin showing specific ads to specific audiences.<br /> <br /> These ads will appear when the user is browsing online. Websites far and wide big and small have banner advertising on them. Typically that space is rented out to advertising networks like the Google Display Network and many others. When someone visits a page, Google decides what ad to display on it.<br /> <br /> Your ad now starts to show up when the user is browsing online, keeping your brand, or offer etc. front of mind. It connects with them because you know they were interested, far more interested than showing your ad to 100% random people.<br /> <br /> To show you just how powerful these ads can be when shown to interested people, compare this:<br /> <br /> Retargeting CPC vs. search CPC across a number of our clients accounts is 55% less. That means you budget gets stretched further, each click costing you less.<br /> The users that click on the ad spend 225% more time on the website than standard Google Search Ads traffic.<br /> They look at 153% more pages and the bounce rate is 68% less.<br /> <br /> These are all positives in terms of ad performance. These are typically graphical banner ads. You get the added benefit of your brand ‘appearing’ like you advertise heavily online, you’re a big deal! You’re advertising on Kijji, local news papers, popular online blogs etc. Your ads can include offer details, phone numbers (they may not even click) and they could simply pick up the phone and call<br /> <br /> The easiest way to get into retargeting is likely Google AdWords, but there are plenty of other options that present even more inventory – which means available advertising spots, than Google.<br /> <br /> A new one on the block is Facebook. The entire country spends hours and hours on Facebook each and every day, the likely hood that your website visitor has a Facebook account is extremely high. Through 3rd party services (not Facebook directly), you can continue this retargeting on Facebook. Only display your Facebook ads to those people who visited your website, and you can categorize them just the same.<br /> <br /> Think about how you can use be-back advertising online to further your marketing budget and increase conversions and leads for both sales and service. Google is a great place to start and you can move on to include Facebook and other advertising networks as you scale up.<br /> Source: <a href="http://www.moveyourmetal.com/how-to-advertise-to-your-online-be-backs-with-retargeting/">http://www.moveyourmetal.com/how-to-advertise-to-your-online-be-backs-with-retargeting/</a>