J.D. Rucker's Videos (Automotive Digital Marketing ProCom) - Automotive Digital Marketing ProCom 2014-07-29T18:53:58Z http://www.automotivedigitalmarketing.com/video/video/listForContributor?screenName=3gbo9610mczdm&rss=yes&xn_auth=no Google Algorithm vs Facebook Algorithm for Car Dealers tag:www.automotivedigitalmarketing.com,2013-08-30:1970539:Video:496524 2013-08-30T09:21:22.182Z J.D. Rucker http://www.automotivedigitalmarketing.com/profile/JDRucker <a href="http://www.automotivedigitalmarketing.com/video/google-algorithm-vs-facebook-algorithm-for-car-dealers"><br /> <img alt="Thumbnail" height="180" src="http://api.ning.com:80/files/artf-18kvwq5WBg79F8sru95tYmZgzesb4ONC4q6LF9AdqwCXMwt*y3SDpA*dg67yzQEUGsyzQk9xMX5wakx11vzUO*tW*Qq/1036683974.jpeg?width=240&amp;height=180" width="240"></img><br /> </a> <br></br>KPA's Director of Digital Marketing, JD Rucker, discusses his opinion about two of the most complex algorithms in the marketing world - Facebook and Google… <a href="http://www.automotivedigitalmarketing.com/video/google-algorithm-vs-facebook-algorithm-for-car-dealers"><br /> <img src="http://api.ning.com:80/files/artf-18kvwq5WBg79F8sru95tYmZgzesb4ONC4q6LF9AdqwCXMwt*y3SDpA*dg67yzQEUGsyzQk9xMX5wakx11vzUO*tW*Qq/1036683974.jpeg?width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />KPA's Director of Digital Marketing, JD Rucker, discusses his opinion about two of the most complex algorithms in the marketing world - Facebook and Google -... Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery tag:www.automotivedigitalmarketing.com,2013-06-12:1970539:Video:484123 2013-06-12T08:31:29.339Z J.D. Rucker http://www.automotivedigitalmarketing.com/profile/JDRucker <a href="http://www.automotivedigitalmarketing.com/video/beyond-the-basics-5-myths-and-10-rules-for-advanced-social-media"><br /> <img alt="Thumbnail" height="135" src="http://api.ning.com:80/files/7l33hFydjUB4DjcP9y2hVKt0Ly85ilL4l*jK1yqbUELMXCF4gh70MqUA7DNtlTbYrBI8NkSj0JbnQfGBkv3wd6H7ZIXTwoMa/1026054094.jpeg?width=240&amp;height=135" width="240"></img><br /> </a> <br></br>SET ASIDE AN HOUR and watch this webinar. As you know, I never post webinars on the automotive social networks. If someone wants to watch them, I'd prefer they see them live. This, however, is too important of a webinar to keep hidden. Dealers are selling more cars as a direct result of social media. Are you one of… <a href="http://www.automotivedigitalmarketing.com/video/beyond-the-basics-5-myths-and-10-rules-for-advanced-social-media"><br /> <img src="http://api.ning.com:80/files/7l33hFydjUB4DjcP9y2hVKt0Ly85ilL4l*jK1yqbUELMXCF4gh70MqUA7DNtlTbYrBI8NkSj0JbnQfGBkv3wd6H7ZIXTwoMa/1026054094.jpeg?width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />SET ASIDE AN HOUR and watch this webinar. As you know, I never post webinars on the automotive social networks. If someone wants to watch them, I'd prefer they see them live. This, however, is too important of a webinar to keep hidden. Dealers are selling more cars as a direct result of social media. Are you one of them? Do You Need to Be on 50 Social Networks? - Automotive Social Media Myth #3 tag:www.automotivedigitalmarketing.com,2013-05-30:1970539:Video:480735 2013-05-30T14:48:13.057Z J.D. Rucker http://www.automotivedigitalmarketing.com/profile/JDRucker <a href="http://www.automotivedigitalmarketing.com/video/do-you-need-to-be-on-50-social-networks-automotive-social-media"><br /> <img alt="Thumbnail" height="180" src="http://api.ning.com:80/files/Go*nQJ2dIT-kOFPEfeVi69x26x-TLO9pYAMHc5jZ3QcEmOrA30CCXByyXKaaIkEn-VCwy*9swpBxC6I2zE66zvYI*3omg7*t/1024415138.jpeg?width=240&amp;height=180" width="240"></img><br /> </a> <br></br>There are many who promote the idea that you need to get on all of the social networks or at least as many as you can. This poses some challenges for car dealers, not the least of which being that they have to monitor that much more. Some would say that there's no need to monitor them because they have a vendor doing it, but what… <a href="http://www.automotivedigitalmarketing.com/video/do-you-need-to-be-on-50-social-networks-automotive-social-media"><br /> <img src="http://api.ning.com:80/files/Go*nQJ2dIT-kOFPEfeVi69x26x-TLO9pYAMHc5jZ3QcEmOrA30CCXByyXKaaIkEn-VCwy*9swpBxC6I2zE66zvYI*3omg7*t/1024415138.jpeg?width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />There are many who promote the idea that you need to get on all of the social networks or at least as many as you can. This poses some challenges for car dealers, not the least of which being that they have to monitor that much more. Some would say that there's no need to monitor them because they have a vendor doing it, but what happens if the vendor gets cancelled or changes policy? Who wants a bunch of obscure networks out there with the dealership's name on them? Pinterest is Too Quick for Car Dealers to Ignore - KPA Dealer Social Tips tag:www.automotivedigitalmarketing.com,2013-05-27:1970539:Video:480086 2013-05-27T01:00:35.580Z J.D. Rucker http://www.automotivedigitalmarketing.com/profile/JDRucker <a href="http://www.automotivedigitalmarketing.com/video/pinterest-is-too-quick-for-car-dealers-to-ignore-kpa-dealer"><br /> <img alt="Thumbnail" height="180" src="http://api.ning.com:80/files/4*5ByqO6p6dt4i9qwfT4MIcWajtZLvyfnofXtM4c*vhf7xwO-PayrmMJSQt9z9Ob*MmKbEQ*4duf9ARz07fRAQmUsFNTiTeP/1023877739.jpeg?width=240&amp;height=180" width="240"></img><br /> </a> <br></br>Pinterest is getting a bad rap in the automotive industry from some circles. They say it's hard to find value or ROI, but here's the thing. ROI is an equation that factors investment versus return. With Pinterest, the investment is simply too little to ignore. Two minutes or less. That's all it… <a href="http://www.automotivedigitalmarketing.com/video/pinterest-is-too-quick-for-car-dealers-to-ignore-kpa-dealer"><br /> <img src="http://api.ning.com:80/files/4*5ByqO6p6dt4i9qwfT4MIcWajtZLvyfnofXtM4c*vhf7xwO-PayrmMJSQt9z9Ob*MmKbEQ*4duf9ARz07fRAQmUsFNTiTeP/1023877739.jpeg?width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Pinterest is getting a bad rap in the automotive industry from some circles. They say it's hard to find value or ROI, but here's the thing. ROI is an equation that factors investment versus return. With Pinterest, the investment is simply too little to ignore. Two minutes or less. That's all it takes. Is Social Media Just for Branding: Automotive Social Media Myth #2 tag:www.automotivedigitalmarketing.com,2013-05-22:1970539:Video:478533 2013-05-22T01:30:49.559Z J.D. Rucker http://www.automotivedigitalmarketing.com/profile/JDRucker <a href="http://www.automotivedigitalmarketing.com/video/is-social-media-just-for-branding-automotive-social-media-myth-2"><br /> <img alt="Thumbnail" height="180" src="http://api.ning.com:80/files/LiMXav22FtmY3J6Uc1sdFkQxyGRbZMkM98MzXr1XlykPAP4lPbDuVY2CexVlD6TlPEUszI-ulyINjF18YoaDzI9dX1qG1dfY/1023205129.jpeg?width=240&amp;height=180" width="240"></img><br /> </a> <br></br>Branding is one of the many components of social media that car dealers and vendors focus upon when trying to understand the value. In truth, it's not a primary goal or even a secondary goal. It's a consolation prize - not something worthy of focus but the benefit that comes when people see your message on social media but do not… <a href="http://www.automotivedigitalmarketing.com/video/is-social-media-just-for-branding-automotive-social-media-myth-2"><br /> <img src="http://api.ning.com:80/files/LiMXav22FtmY3J6Uc1sdFkQxyGRbZMkM98MzXr1XlykPAP4lPbDuVY2CexVlD6TlPEUszI-ulyINjF18YoaDzI9dX1qG1dfY/1023205129.jpeg?width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />Branding is one of the many components of social media that car dealers and vendors focus upon when trying to understand the value. In truth, it's not a primary goal or even a secondary goal. It's a consolation prize - not something worthy of focus but the benefit that comes when people see your message on social media but do not act upon it immediately. JD Rucker from KPA Internet Marketing explores this topic thoroughly.