Eliana Raggio's Videos (Automotive Digital Marketing) - Automotive Digital Marketing 2020-12-04T15:01:54Z http://www.automotivedigitalmarketing.com/video/video/listForContributor?screenName=1suoeat2u6cj4&rss=yes&xn_auth=no BIG reasons to visit Digital Air Strike at NADA tag:www.automotivedigitalmarketing.com,2020-02-11:1970539:Video:685643 2020-02-11T19:00:52.187Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/big-reasons-to-visit-digital-air-strike-at-nada"><br /> <img alt="Thumbnail" height="240" src="http://storage.ning.com/topology/rest/1.0/file/get/3857682290?profile=RESIZE_710x&amp;ss=00%3A00%3A01.000&amp;width=191&amp;height=240" width="191"></img><br /> </a> <br></br>There's lots of reasons to stop by the Digital Air Strike booth 4314C at NADA! You can also make it official and set up an appointment here: <a href="https://digitalairstrike.com/nada-2020/">https://digitalairstrike.com/nada-2020/</a><br></br> Hope to see… <a href="http://www.automotivedigitalmarketing.com/video/big-reasons-to-visit-digital-air-strike-at-nada"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3857682290?profile=RESIZE_710x&amp;ss=00%3A00%3A01.000&amp;width=191&amp;height=240" width="191" height="240" alt="Thumbnail" /><br /> </a><br />There's lots of reasons to stop by the Digital Air Strike booth 4314C at NADA! You can also make it official and set up an appointment here: <a href="https://digitalairstrike.com/nada-2020/">https://digitalairstrike.com/nada-2020/</a><br /> Hope to see you! FREE WEBINAR: Tips Straight from Google About Its New Automotive Dealer Guidebook 2.0! tag:www.automotivedigitalmarketing.com,2020-02-11:1970539:Video:685639 2020-02-11T18:48:04.819Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/free-webinar-tips-straight-from-google-about-its-new-automotive"><br /> <img alt="Thumbnail" height="240" src="http://storage.ning.com/topology/rest/1.0/file/get/3857670553?profile=RESIZE_710x&amp;ss=00%3A00%3A01.000&amp;width=191&amp;height=240" width="191"></img><br /> </a> <br></br>Google just launched its Dealer Guidebook 2.0!<br></br> <br></br> It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.<br></br> <br></br> In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is… <a href="http://www.automotivedigitalmarketing.com/video/free-webinar-tips-straight-from-google-about-its-new-automotive"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3857670553?profile=RESIZE_710x&amp;ss=00%3A00%3A01.000&amp;width=191&amp;height=240" width="191" height="240" alt="Thumbnail" /><br /> </a><br />Google just launched its Dealer Guidebook 2.0!<br /> <br /> It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.<br /> <br /> In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is an evolution of Google's instruction manual for dealers and will show you exactly how to drive more profit from Google. It shows dealers exactly where opportunity exists and provides Google expertise on what dealers should master next. This session will go through the guidebook in detail and explain best practices for dealers in Search, Video and Display Advertising. Most importantly, it will show you how to prove you're getting the most bang for your Google buck.<br /> <br /> If you are ready to start proving that Google Advertising is your best dollar spent then this is an hour of all-around Automotive Awesomeness that is not to be missed! This is a MUST-SEE presentation! Register Now!<br /> <br /> PRESENTER: KELLY McNEARNEY is a Senior Automotive Retail Strategist for Google. Based in Venice, CA, she coaches automotive clients on Google’s wide range of solutions including Google Search, YouTube, Google Display Network, programmatic and mobile solutions. Her mission is to help automotive retailers make the most of the web by reaching in-market shoppers with the right message at the right time. She has conducted keynote addresses at Digital Dealer, DMSC, the Google Automotive Retail Summit and numerous OEM-specific conferences. Prior to joining Google, Kelly spent 9 years at ESPN in Customer Marketing and Sales creating and selling multimedia sponsorship packages for sports advertisers. Kelly is a graduate of the University of Kansas with degrees in Journalism and Spanish. She is a thinkLA Person of the Year award winner and is the SoCal regional lead on GoogleServe, Google’s annual volunteerism initiative. She lives in Hermosa Beach, CA and is always looking for tips on interesting travel destinations.<br /> FEB 21 at 12pm EST<br /> Register: <a href="https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook">https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook</a> FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership! tag:www.automotivedigitalmarketing.com,2020-02-11:1970539:Video:685635 2020-02-11T18:43:02.176Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/free-webinar-hear-what-7-000-customers-think-about-your"><br /> <img alt="Thumbnail" height="240" src="http://storage.ning.com/topology/rest/1.0/file/get/3857665238?profile=RESIZE_710x&amp;ss=00%3A00%3A01.000&amp;width=191&amp;height=240" width="191"></img><br /> </a> <br></br>Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media &amp; Online Trends Study.<br></br> <br></br> More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of… <a href="http://www.automotivedigitalmarketing.com/video/free-webinar-hear-what-7-000-customers-think-about-your"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3857665238?profile=RESIZE_710x&amp;ss=00%3A00%3A01.000&amp;width=191&amp;height=240" width="191" height="240" alt="Thumbnail" /><br /> </a><br />Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media &amp; Online Trends Study.<br /> <br /> More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of Google and Facebook, how they feel about chat and ads on social, and so much more.<br /> <br /> If you want to learn what 7,000 car buyers and service customers had to say…and how it impacts your bottom line…then you can’t afford to miss this webinar!<br /> <br /> FEB 25, 12pm EST<br /> Register: <a href="https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership">https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership</a> How You Can SELL MORE CARS with GOOGLE ANALYTICS tag:www.automotivedigitalmarketing.com,2012-09-28:1970539:Video:419097 2012-09-28T18:10:32.056Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/how-you-can-sell-more-cars-with-google-analytics"><br /> <img alt="Thumbnail" height="174" src="http://storage.ning.com/topology/rest/1.0/file/get/3247469033?profile=original&amp;width=240&amp;height=174" width="240"></img><br /> </a> <br></br>By now, most dealers know that Google Analytics is a free reporting platform that lets you measure website traffic, but few dealers are using it to turn that data into actionable information, more leads, and more sales.<br></br> <br></br> Many dealerships have Google Analytics on their sites to monitor their website's performance, but most dealers don’t… <a href="http://www.automotivedigitalmarketing.com/video/how-you-can-sell-more-cars-with-google-analytics"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247469033?profile=original&amp;width=240&amp;height=174" width="240" height="174" alt="Thumbnail" /><br /> </a><br />By now, most dealers know that Google Analytics is a free reporting platform that lets you measure website traffic, but few dealers are using it to turn that data into actionable information, more leads, and more sales.<br /> <br /> Many dealerships have Google Analytics on their sites to monitor their website's performance, but most dealers don’t know how to take full advantage of all the analytics can offer and stop short of actually using the data to:<br /> • Understand what is or isn’t working on their site<br /> • Evaluate their vendors and their marketing to maximize their leads<br /> • Measure and optimize their site’s performance on Google<br /> • And ultimately, sell a lot more cars<br /> <br /> Using Google Analytics to test, measure, and optimize your online marketing will dramatically improve your internet sales….and it can earn you BIG $$$$$! If you want to learn how, then this is a webinar you can’t afford to miss!<br /> <br /> PRESENTER: Chris Deringer, Vice President of Marketing at DealerOn, Inc. With 12 years of Digital Marketing optimization experience and success, Chris is an expert in all aspects of online marketing and e-commerce, including SEO, Paid Search, conversion optimization, web analytics, A/B and multi-variate website testing. Chris came to DealerOn from Network Solutions, the domain name, website, email, and online marketing company for small businesses, where he spent 7 years helping lead the online marketing strategy and analytics areas. Chris is a Google Adwords and Google Analytics Certified expert, a 2012 MobileWebAwards judge, and a past member of the Web Analytics Association. Chris keeps up-to-date with all advancements regarding Google Analytics and Google AdWords and he can be reached at Chris@DealerOn.com. 7 Ways to Influence and Measure The Zero Moment of Truth tag:www.automotivedigitalmarketing.com,2012-09-28:1970539:Video:419004 2012-09-28T18:08:54.179Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/7-ways-to-influence-and-measure-the-zero-moment-of-truth"><br /> <img alt="Thumbnail" height="149" src="http://storage.ning.com/topology/rest/1.0/file/get/3247468994?profile=original&amp;width=240&amp;height=149" width="240"></img><br /> </a> <br></br>By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry scratching their heads wondering how to use all that information to a competitive… <a href="http://www.automotivedigitalmarketing.com/video/7-ways-to-influence-and-measure-the-zero-moment-of-truth"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247468994?profile=original&amp;width=240&amp;height=149" width="240" height="149" alt="Thumbnail" /><br /> </a><br />By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry scratching their heads wondering how to use all that information to a competitive advantage.<br /> <br /> Lucky for us, Julio Gonzalez, VP of Operations at Haystak Digital Marketing, is going to discuss the 7 ways we can influence and measure the Zero Moment of Truth. This jam-packed 1 hour webinar will include lessons on:<br /> * Budget organization<br /> * Impression Share<br /> * Measuring Engagement and CPM<br /> * Mobile Campaigns<br /> * Bing<br /> * Display/Retargeting<br /> * Attribution<br /> <br /> One thing is for sure, if you are ready to take full advantage of the Zero Moment of Truth, then this is a webinar you can’t afford to miss!<br /> <br /> PRESENTER: Julio Gonzalez is VP of Operations for Haystak Digital Marketing, a world leader in automotive SEM and automotive PPC. (part of Moore and Scarry Advertising). As a Google Premier SMB Partner and Microsoft Authorized Reseller, Haystak Digital Marketing provides the most advanced automotive search engine marketing and pay per click services. Julio's experience in the digital area has ranged from developing several multimedia products to advising companies and dealerships on how to develop and execute smart marketing initiatives. His expertise ranges from search marketing, web design, social media, and web analytics. Julio is an avid traveler and can be reached at Julio@Haystak.com or by his Twitter handle @Juliog_msa.