Eliana Raggio's Videos (Automotive Digital Marketing) - Automotive Digital Marketing 2019-12-13T03:40:55Z http://www.automotivedigitalmarketing.com/video/video/listForContributor?screenName=1suoeat2u6cj4&rss=yes&xn_auth=no How You Can SELL MORE CARS with GOOGLE ANALYTICS tag:www.automotivedigitalmarketing.com,2012-09-28:1970539:Video:419097 2012-09-28T18:10:32.056Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/how-you-can-sell-more-cars-with-google-analytics"><br /> <img alt="Thumbnail" height="174" src="http://storage.ning.com/topology/rest/1.0/file/get/3247469033?profile=original&amp;width=240&amp;height=174" width="240"></img><br /> </a> <br></br>By now, most dealers know that Google Analytics is a free reporting platform that lets you measure website traffic, but few dealers are using it to turn that data into actionable information, more leads, and more sales.<br></br> <br></br> Many dealerships have Google Analytics on their sites to monitor their website's performance, but most dealers don’t… <a href="http://www.automotivedigitalmarketing.com/video/how-you-can-sell-more-cars-with-google-analytics"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247469033?profile=original&amp;width=240&amp;height=174" width="240" height="174" alt="Thumbnail" /><br /> </a><br />By now, most dealers know that Google Analytics is a free reporting platform that lets you measure website traffic, but few dealers are using it to turn that data into actionable information, more leads, and more sales.<br /> <br /> Many dealerships have Google Analytics on their sites to monitor their website's performance, but most dealers don’t know how to take full advantage of all the analytics can offer and stop short of actually using the data to:<br /> • Understand what is or isn’t working on their site<br /> • Evaluate their vendors and their marketing to maximize their leads<br /> • Measure and optimize their site’s performance on Google<br /> • And ultimately, sell a lot more cars<br /> <br /> Using Google Analytics to test, measure, and optimize your online marketing will dramatically improve your internet sales….and it can earn you BIG $$$$$! If you want to learn how, then this is a webinar you can’t afford to miss!<br /> <br /> PRESENTER: Chris Deringer, Vice President of Marketing at DealerOn, Inc. With 12 years of Digital Marketing optimization experience and success, Chris is an expert in all aspects of online marketing and e-commerce, including SEO, Paid Search, conversion optimization, web analytics, A/B and multi-variate website testing. Chris came to DealerOn from Network Solutions, the domain name, website, email, and online marketing company for small businesses, where he spent 7 years helping lead the online marketing strategy and analytics areas. Chris is a Google Adwords and Google Analytics Certified expert, a 2012 MobileWebAwards judge, and a past member of the Web Analytics Association. Chris keeps up-to-date with all advancements regarding Google Analytics and Google AdWords and he can be reached at Chris@DealerOn.com. 7 Ways to Influence and Measure The Zero Moment of Truth tag:www.automotivedigitalmarketing.com,2012-09-28:1970539:Video:419004 2012-09-28T18:08:54.179Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/7-ways-to-influence-and-measure-the-zero-moment-of-truth"><br /> <img alt="Thumbnail" height="149" src="http://storage.ning.com/topology/rest/1.0/file/get/3247468994?profile=original&amp;width=240&amp;height=149" width="240"></img><br /> </a> <br></br>By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry scratching their heads wondering how to use all that information to a competitive… <a href="http://www.automotivedigitalmarketing.com/video/7-ways-to-influence-and-measure-the-zero-moment-of-truth"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247468994?profile=original&amp;width=240&amp;height=149" width="240" height="149" alt="Thumbnail" /><br /> </a><br />By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry scratching their heads wondering how to use all that information to a competitive advantage.<br /> <br /> Lucky for us, Julio Gonzalez, VP of Operations at Haystak Digital Marketing, is going to discuss the 7 ways we can influence and measure the Zero Moment of Truth. This jam-packed 1 hour webinar will include lessons on:<br /> * Budget organization<br /> * Impression Share<br /> * Measuring Engagement and CPM<br /> * Mobile Campaigns<br /> * Bing<br /> * Display/Retargeting<br /> * Attribution<br /> <br /> One thing is for sure, if you are ready to take full advantage of the Zero Moment of Truth, then this is a webinar you can’t afford to miss!<br /> <br /> PRESENTER: Julio Gonzalez is VP of Operations for Haystak Digital Marketing, a world leader in automotive SEM and automotive PPC. (part of Moore and Scarry Advertising). As a Google Premier SMB Partner and Microsoft Authorized Reseller, Haystak Digital Marketing provides the most advanced automotive search engine marketing and pay per click services. Julio's experience in the digital area has ranged from developing several multimedia products to advising companies and dealerships on how to develop and execute smart marketing initiatives. His expertise ranges from search marketing, web design, social media, and web analytics. Julio is an avid traveler and can be reached at Julio@Haystak.com or by his Twitter handle @Juliog_msa. How to Make Your Phone Sales 500% More Effective tag:www.automotivedigitalmarketing.com,2012-09-06:1970539:Video:413080 2012-09-06T19:57:05.754Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/how-to-make-your-phone-sales-500-more-effective-1"><br /> <img alt="Thumbnail" height="135" src="http://storage.ning.com/topology/rest/1.0/file/get/3247469576?profile=original&amp;width=240&amp;height=135" width="240"></img><br /> </a> <br></br>It’s no secret that for most dealerships, the phone call represents their best lead. Over and over again, employees are trained how to handle these hot prospects, how to set appointments, and what a follow up phone call should look like. When all is said and done, however, it seems all you're left with is a well-trained staff who lacks the tools… <a href="http://www.automotivedigitalmarketing.com/video/how-to-make-your-phone-sales-500-more-effective-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247469576?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />It’s no secret that for most dealerships, the phone call represents their best lead. Over and over again, employees are trained how to handle these hot prospects, how to set appointments, and what a follow up phone call should look like. When all is said and done, however, it seems all you're left with is a well-trained staff who lacks the tools needed to track and reinforce their positive actions. Dealer's need a solution that encourages good phone behavior, reduces the amount of time, work and energy, and helps sell more cars.<br /> <br /> In this free 1-hour webinar, Dealers will learn what it takes to truly analyze a dealership’s phone behavior. They will gain insight on the resources available to identify top phone performers and reward them. Likewise, available tools that recognize weaknesses and missed opportunities will be covered. Any dealer who sees the phone as an essential sales tool shouldn't miss this presentation!<br /> <br /> PRESENTER: Pogo Parr, Vice President of Century Interactive's Automotive division. After owning and operating Pogo’s Seaside Grill for 5 years, Pogo Parr dove headfirst into the automotive industry with Trader Publishing in 1995. His career advanced quickly from running efforts in the state of Virginia to West Coast Regional Director for Auto Trader products, Auto Mart, and Auto Mercado. In January 2009, Pogo joined CallSource as Vice President of Automotive and led this division to tremendous growth in the telephony space.<br /> In May 2012, Pogo joined Century Interactive,a leading automotive call tracking and telephone consulting company, as Vice President of Automotive and can be reached at pogo@centuryinteractive.com. Winning the Sale from the Very First Response tag:www.automotivedigitalmarketing.com,2012-09-06:1970539:Video:413074 2012-09-06T19:55:52.799Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/winning-the-sale-from-the-very-first-response"><br /> <img alt="Thumbnail" height="135" src="http://storage.ning.com/topology/rest/1.0/file/get/3247469554?profile=original&amp;width=240&amp;height=135" width="240"></img><br /> </a> <br></br>Everyone knows "You never get a second chance to make a first impression". Those words hold even more weight when it comes to selling cars. In an age where dealership responses to internet inquiries are absolutely crucial, why are so many dealerships falling short?<br></br> <br></br> David Kain, a renowned trainer and consultant with accolades too numerous… <a href="http://www.automotivedigitalmarketing.com/video/winning-the-sale-from-the-very-first-response"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247469554?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />Everyone knows "You never get a second chance to make a first impression". Those words hold even more weight when it comes to selling cars. In an age where dealership responses to internet inquiries are absolutely crucial, why are so many dealerships falling short?<br /> <br /> David Kain, a renowned trainer and consultant with accolades too numerous to mention, will demonstrate actionable, result-driven techniques for phone and email conversations that are proven to sell replies, calls, appointments and cars. These cutting-edge strategies used to generate all-important prospect interaction via email and/or phone are the same ones employed by leading dealers -- and they will work for you too! Don't miss this opportunity to make a tremendous difference in your internet process.<br /> <br /> PRESENTER: David Kain is president of KainAutomotive.com, an award-winning training/consulting company that specializes in Automotive Internet Sales, BDC’s, Digital Marketing and Social Media with a focus on improving dealership sales and profits. Notably, Kain Automotive was voted Best Internet Sales Training Company for the last 5 years in a row in the Dealer's Choice awards by Auto Dealer Monthly Magazine. David Kain has 20 years of extensive automotive retail experience and also co-founded FordDirect.com, a dealer/factory owned joint venture that provides the Internet leads to Ford and Lincoln dealers. David is an active speaker at many industry events including NADA Conventions, State Association Workshops, Digital Dealer Conferences and Manufacturer Training Conferences as well as numerous 20 Groups and can be reached at david@kainautomotive.com. How to Take Control of Your Dealership's Online Reputation (and Outshine Your Competition!) tag:www.automotivedigitalmarketing.com,2012-08-16:1970539:Video:407741 2012-08-16T20:29:37.878Z Eliana Raggio http://www.automotivedigitalmarketing.com/profile/ElianaRaggio <a href="http://www.automotivedigitalmarketing.com/video/how-to-take-control-of-your-dealership-s-online-reputation-and"><br /> <img alt="Thumbnail" height="135" src="http://storage.ning.com/topology/rest/1.0/file/get/3247467690?profile=original&amp;width=240&amp;height=135" width="240"></img><br /> </a> <br></br>Online reviews are the newest integral component in social media. Learn how to use them to drive sales to your lot and away from your competition!<br></br> <br></br> This very important 1-hour webinar will cover:<br></br> • How to EFFECTIVELY GATHER reviews and deal with the complexity of the review sites.<br></br> • We will explore the Google… <a href="http://www.automotivedigitalmarketing.com/video/how-to-take-control-of-your-dealership-s-online-reputation-and"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/3247467690?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a><br />Online reviews are the newest integral component in social media. Learn how to use them to drive sales to your lot and away from your competition!<br /> <br /> This very important 1-hour webinar will cover:<br /> • How to EFFECTIVELY GATHER reviews and deal with the complexity of the review sites.<br /> • We will explore the Google changes since May 30, 2012 and how they impact dealers and customers.<br /> • We will share review gathering best practices and learn from the mistakes of dealers before you.<br /> • We will also go over how to get your dealership staff motivated (Parts, Service and Sales) to create a new culture and beat out your area competitors.<br /> <br /> Dealers will learn how to use the most meaningful review sites to improve their organic SEO placement and leverage the most credible sites to enhance their reputation. Dealers can expect a significant amount of additional business from their review gathering efforts and we will show you how to prove it.<br /> <br /> LEARN THE RIGHT WAY TO MANAGE ONLINE REVIEWS WHILE LEARNING FROM OTHER’S MISTAKES<br /> <br /> PRESENTER: Dennis Colome is Vice President, Sales &amp; Marketing at eXtéresAUTO, the leading search asset management (SAM) provider, combining the #1-rated SEO and online reputation management solutions for dealerships. Colome started selling cars in 1976 and spent 14 years running his own dealership before consulting dealerships. He's widely recognized as one of the country's top dealership trainers and a pioneer in helping auto retailers adapt their businesses to meet the needs of the ever-evolving Internet customer. With nearly three decades of industry experience, his career spans positions at Autobytel Inc., Izmocars, Half a Car Group and Reynolds &amp; Reynolds prior to joining eXtéresAUTO.