Automotive Digital Marketing ProCom

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Comment by Alexander Lau on February 10, 2014 at 8:23am

Our VSEO is kicking but. Thanks for highlighting this. I'm about to do a three part series on it over at our blog.

Comment by Alexander Lau on December 13, 2013 at 8:09am

One of our VSEO clients, a car walk-through works very, very well. Much more personal than a robotic voice on inventory, surely.

Comment by Alexander Lau on December 12, 2013 at 6:39am

Videos are no secret, but your message holds true. Of course YouTube is beneficial, Google owns it, as you've mentioned. The only problem with shooting customers (as I've witnessed countless times), not very many people like or want to be on camera for a walk-around and testimonial, especially with the current actions of the NSA. Millennials, perhaps, but that's a small part of most demographics and let's face it, they aren't exactly big spenders, yet.

I was waiting for you to mention inventory to YouTube, especially for long-tail keyword conversions, such as 'Used Red 2012 Buick Regal in Boston' or the like. Another great idea, and this can be done cheaply. Acts as a selling tool and an SEO component as a YouTube social signal, which you should be measuring.

Here's the digital marketing strategy you should be following. If someone we're to take this and put an automotive retail spin on it, you're golden: http://www.smartinsights.com/digital-marketing-strategy-guide. Your videos fall under Reach and Engage (through time).

RACE Framework for Digital Marketing

Comment by Josh Vajda on December 12, 2013 at 5:51am

Thanks for the kind words, Ralph and Bruce.

Bruce, you're right on about customers changing - along with how they consume information while shopping. You see J.D. Power stats on average dealer visits before purchase dropping below 2, and it should be a wake up call that dealers win the battle for the customer BEFORE the customer ever touches the showroom floor. Anything you can do to stand out and to further the customer's progress down the path to purchase is critical to implement early.

Comment by Bruce Polkes on December 11, 2013 at 10:05pm

Josh, you are right on. 

I especially like your emphasis on personalized videos that create a personal connection. It's a great way to turn cold technology into a warm connection. We see it working really well. it's even stronger if you're able to combine that video with powerful templates, so it also provides important information.  

Customers are changing and we must too!

Comment by Ralph Paglia on December 11, 2013 at 2:48pm

I really appreciate the videos that Josh Vajda creates because they are rational, easy to understand and make a solid point about the strategies he describes... 

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