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TrueCar CEO Scott Painter presents the TrueCar strategy and key value propositions to a conference of emerging technology professionals.

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SEO Tags: -, DMS, Data, Painter, Scott, More…Speech, Truecar
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Comment by Timothy Martell on December 8, 2011 at 10:30am

I hate to point out the obvious, but who says the MSRP is an unfair price? The entire pitch is based on a fair price for consumers. If they wanted fair, they would all pay sticker. But Americans don't want fair. They want the chance to do better than the next guy. All TrueCar wants is to take that away. If consumers were really so hungry for this, then one price dealer's would be killing it...

Comment by John L Mecham on December 8, 2011 at 9:29am

Trojan horse?  Great story, look it up and see if you agree with me.  This is such a blatant attempt to put car dealers out of business, packaged and sold to the very dealers he intends to kill off.  Truth is an amazing claim by Mr. Painter.  The real truth is he intends to destroy dealers and at the same time have them pay him to do so.  Amazing.  I know we all want to sell more cars, but are we that desperate that we commit suicide in the process?   Sounds like the factories have finally found some other entity to do their bidding for them and they can claim it was not their fault.  Trojan horse indeed. 

Comment by Ralph Paglia on December 8, 2011 at 7:23am

I find it personally insulting that Scott Painter describes the Auto Industry as being the business that Americans least associate with the truth... And, where does he come up with saying there are 40,000 franchised car dealers in the USA?!?! Even if that were true, which it is not, who made him in charge of eliminating dealers because there are too many?

Comment by David T. Gould on December 8, 2011 at 6:59am

Securing data (or altering it to the dealers advantage) remains the issue. This is not just about TrueCar. Seems to me there has to be privacy issues involved here. Even if a dealer unknowingly allows their DMS to be scraped, the consumer did not give permission for that (their) data to be  used. Side Note(s): As a lifetime "car guy", I still don't get why anyone would want to reduce the number of dealers available to consumers. (TrueCar, Government, Manufacturers...) What is happening to the free market place? Can't help mentioning the comment in the opening statements about the car market being the least trust worthy. If a company (vendor) does not support your business, why support them in any way?


Influencer
Comment by Joshua Michael Friedman on December 8, 2011 at 5:46am

The bell shaped curve does have a value to consumers, whether we in the business like it or not. The issue I have is the "dog in the fight" that TrueCar does have: the advertising platform marketed to car dealers who, in the language of the current tv ad campaign, claim to offer an "even better price than people actually pay."


Influencer
Comment by Larry Bruce on December 8, 2011 at 5:33am

Saw this last night. As I said we created TrueCar we will have to undo it, enough said. 

Comment by Keith Shetterly on December 8, 2011 at 5:20am

Click the picture after you've listened to the video.  Regardless, enjoy the graphic!  :)

Comment by Keith Shetterly on December 8, 2011 at 5:18am

This is the smoking gun.  The truth about TrueCar . . . and the apparent lies they have told.  Pretty clear.  We need to ask ourselves now:  Beyond cancelling TrueCar/Zag, what are dealers going to DO about this?  I'm thinking a lot about that these last few days.

Comment by Keith Shetterly on December 8, 2011 at 5:16am

"The only hope for dealers is that the loss of their informational advantage, the truth, won't kill them."  6min49 talks about dealers as data source.  10min35 he gets talking about looking at actual dealer transactions and backend systems of dealers.  They have claimed otherwise right on these forums.  A dealer's DMS sales data is evidently, as many thought, repurposed against a dealer??

Comment by Ralph Paglia on December 8, 2011 at 5:15am

If you notice... Not ONCE does Scott Painter mention that he intends to ask dealers to pay for this business model! He hides the fact when asked DIRECTLY what his business model is, referring to advertising and OEM funding... He is ashamed to reveal to the TechCrunch audience that he woiuld have the chutzpah to ask dealers to pay to participate in a system designed to eliminate their businesses.

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