Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Today’s Tip – Where Are All the Women in Automotive?
In the automotive sector, there’s a workforce disparity.
Look across all aspects of the industry – manufacturing, OEMs, and dealerships. There are many more women working in automotive now than even 10 years ago. However, that growth is less than adequate considering the employment statistics.
According to Catalyst Knowledge Center information:
• Women occupy 26.7% of the positions in the automotive manufacturing industry.
• The participation rate for women in executive-level positions in vehicle manufacturing is 16.9%.
• Barely more than 1 in 5 dealership employees are women.
• Just 7.3% of those employed in automotive repair and maintenance positions are female.
• Women of color are marginalized even further, making up just 8.9% of the manufacturing workforce and less than 3% of manufacturing management.
Now, compare that with a very different statistic. Nearly two thirds (65%) of new car buyers are women!
It’s Time to Seek Parity
The statistics might come as a surprise, but it’s true. With so many women purchasing the vehicles dealerships sell, why is it that so few women occupy positions in the auto industry?
It’s completely feasible for a female car shopper to expect to interact with a female salesperson on the showroom floor. It may be more relatable, or a female may be less intimidating.
And when more than half of new car buyers are women, doesn’t it make sense for a proportionate number of corporate-level executives to be of the same sex?
It’s time for the automotive industry to more accurately reflect the demographic coming through the doors.
And that’s the Tip of the Day.
Why wait? Actively seek out women for new salesperson hires or service industry personnel. Encourage female co-workers to apply for promotions. Thanks for watching.