Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Today’s Tip – Scrub Up Higher Earnings with a Simple Service
The new car smell. A clean, washed and waxed vehicle.
Everyone loves a clean car. It makes the car owner more relaxed and feeling satisfied. It’s the perfect end to a great service visit.
The trouble is that many dealerships still don’t make car washes a priority.
The service department isn’t the cleanest place in the dealership, even for those who make it routine to tidy up on a daily or weekly basis. Greasy fingerprints can happen from time to time, and there can be antifreeze, water, or oil that might errantly squirt onto cars. Even though customers understand that things can get dirty in the shop, they don’t want to see it on their car ...