Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Connected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new vehicles.
It’s no surprise some customers are having trouble figuring it all out, and it’s not just the grannies that are struggling.
A recent study found that of 8,500 car owners, 25 percent don’t know how to use their vehicle’s tech features.
Of those surveyed, 11 percent weren’t even aware their car was equipped with some tech options!
The most alarming statistic is that 68 percent of car buyers weren’t shown how to use their car’s technology.
It’s a coachable problem, though, and one that can lead to increased brand loyalty – and an opportunity for you!
It’s possible with a Technology Clinic in your dealership ...