Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Today’s Tip – How Automotive Businesses Can Put the Customer First
It’s a thriving, growing industry, and it’s focused on earning money at every level.
Let’s put it into perspective: Statista reports that the US motor vehicle and parts manufacturing annual output is nearly $716 billion dollars.
What that unbelievable value doesn’t show you is that, behind every dollar spent in automotive, there is a customer.
The assembly plant is the parts supplier’s customer. Every dealership is a customer to the manufacturer. And every car buyer and service client is the dealership’s customer.
The automotive industry isn’t about cars at all – it’s about real, live people. They are what make the car business go round, and it’s critically important to remember to put the customer first. These tips will help you do just that ...