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Today’s Tip – F&I: A Digital Step in the Right Direction
When you give someone the power to give their honest opinion without consequence, you get the truth.
It’s why studies like the AutoTrader Car Buyer of the Future study are so important.
It says that just 17 of more than 4,000 people surveyed think the car buying experience is good like it is, and that 72% want to spend less time at the dealership.
It goes on to identify that more than half would like to begin their paperwork online, but that 88 percent would not buy a car without first test-driving it.
This says two very important things: customers want the car buying experience to shift to an online transaction, but also reinforces that the physical dealership format is still extremely important ...