Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Today’s Tip – Earn Loyalty with a Sales to Service Handoff
The benefits of handing a customer off to the service department is much more helpful in the long run, if that’s in fact what serves the customer best.
The sales-to-service handoff that you know is when your customers have bought a new vehicle and you’re introducing them to service. And while that’s both effective and necessary, it can be used for customers who just need their car fixed instead of replaced ...